Chanel launches online retail with Net-a-porter.com

Products from the luxury design house are for the first time available to purchase online.

Good news for Chanel fans, you can now shop online for a fix of the iconic fashion brand.

For the first time Chanel has entered the world of ecommerce in partnership with luxury online retailer net-a-porter.com.

Chanel clothing and accessories have historically never been available to buy online. In 2012 Chanel CEO Bruno Pavlovsky explained the policy to Business of Fashion:

"To be able to wear Chanel clothes, you need to try them on. You need to be in the fitting room. You need to have a tailor who alters the clothes to fit exactly to your body. I think it’s part of Chanel. It’s more than just our service. It’s part of our differentiation to have ready-to-wear that is perfect for our customers."

But that's old news, as the brand has taken the first step into online retail with Coco Crush, a new fine jewellery collection which will be available to buy online from next week.

The range is made up of five rings and a cuff all feature the signature Chanel quilting design in 18 karat white and yellow gold.

"We are thrilled that Chanel has decided to work with Net-a-porter on this exclusive initiative. Chanel is a brand that we admire greatly and we are incredibly honored and proud to partner with them on their first ever fine jewelry ecommerce project." Commented Alison Loehnis, President of Net-a-porter.com.

But the pieces don't come cheap with prices starting at £1,400 and going up to £13,500.

Available from April 15th, net-a-porter.com