Balmain x H&M: Kendall, Gigi and Jourdan front the new campaign

The high street retailer has today released the first official campaign from the upcoming designer collaboration.

Countdown to the eagerly anticipated latest designer collaboration from high street retailer H&M is on. Balmain x H&M launches in just over a month and today sees the launch of the official campaign.

It comes as no surprise that Balmain favourites Kendall Jenner, Gigi Hadid and Jourdan Dunn are fronting the launch.

All three models are regulars on Balmain catwalks and in the brand's campaigns. Jenner and Dunn were also on hand to preview the first looks from the collaboration when they attended the Billboard Music Awards back in May wearing looks from the line.

Jourdan Dunn, Olivier Rousteing and Kendall Jenner at the Billboard Music Awards wearing Balmain x H&M

The campaign which reveals new pieces from both the men's and women's collections, was shot by Mario Sorrenti and sees the models pose alongside male models Hao Yun Xian and Dudley O'Shaughnessy.

“When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi and Jourdan are my friends, and they are the perfect choice to star in the Balmain x H&M campaign,” says Olivier Rousteing, Creative Director of Balmain.

Elbows at the ready, the collections launches in store on November 5th, hm.com