Net-a-Porter launches childrenswear range with Gucci

The collection is available for six weeks only

(Net-a-Porter)

Net-a-Porter has announced the arrival of childrenswear to its lineup.

But, this isn’t just any old range because the luxury e-tailer has joined forces with Gucci to sell mini versions of the Italian label’s playful pieces.

Launching on 16 July, the pop-up shop will be available for six weeks only and includes offerings for babies, girls and boys up to age 12, and unisex options.

The childrenswear lineup will feature everything from smocks and dresses to baby grows and footwear, all reimagined in Gucci’s eclectic aesthetic.

Celebrating the brand’s visuals, each garment taps into Gucci’s multi-layered palette and runway collections including a pink party dress emblazoned with a roaring embellished tiger, striped blazer and graphic T-shirts complete with a serpent design.

“The kidswear pop-up on Net-a-Porter is such an exciting moment for us,” says Alison Loehnis, president at Net-a-Porter and Mr Porter.

Gucci kidswear will launch on Net-a-Porter.com on 16 July

Supported by a dedicated campaign entitled The Imagination Booth, the collection of illustrated animations and Gucci motifs is sported by a group of children to make the ultimate mini-me statement as they explore an antiquated photobooth.

“It’s our first foray into the category, and we’ve found the perfect partner in Gucci. With Mr Porter’s kidswear project also underway, this really marks the beginning of something special,” Loehnis adds.

Gucci kidswear will launch on Net-a-Porter.com on 16 July, igniting rumours that a permanent childrenswear collection could be in the works.