London Fashion Week: Model uses breast pump on the catwalk
The device is believed to be the world’s first silent wearable breast pump
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A mother of two has combined the worlds of motherhood and high fashion by appearing on the catwalk at London Fashion Week while using a breast pump.
Valeria Garcia, a model from Argentina, was taking part in the runway show for designer Marta Jakubowski at the time.
She wore a black trouser suit and bra while using an Elvie breast pump, which is believed to be the first silent wearable breast pump in the world.
Mothers are able to wear the lightweight Elvie Pump underneath a nursing bra.
Those who want to purchase the device, which costs £229 for a single pump and £429 for two, can currently only do so by joining a waiting list before its release in October this year.
Garcia, who’s married to photographer Rodrigo Carmuega, gave birth to her second son, Anton, in June last year.
Tania Boler, founder and chief executive of Elvie, explained how the concept for the wearable Elvie device came into being.
“We spoke to a lot of women about the struggles they experience post-pregnancy and it became obvious that outdated pumping technology was a real obstacle for women wanting to provide breast milk for their baby,” she said.
“We designed Elvie Pump to make breast pumping as easy, streamlined and flexible as possible for mums.”
When using the revolutionary pump, mothers can monitor the volume of milk that is pumped by connecting to a smartphone app.
This isn’t the first time mothers have made headlines by redefining the status quo of high fashion.
Rihanna’s Savage x Fenty lingerie show, which took place at New York Fashion Week earlier this week, was highly praised for featuring a diverse array of models, which included two heavily pregnant models.
Furthermore, earlier this year a runway show for Sports Illustrated received a great deal of attention for featuring a model who was breastfeeding on the catwalk.
Mara Martin, from Monroe, Michigan, was breastfeeding her five-month old baby Aria while modelling a gold bikini.
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