Giorgio Armani holds Milan fashion show in empty room amid coronavirus fears

Decision was taken to ‘safeguard well-being’ of Armani’s guests

Sabrina Barr
Monday 24 February 2020 10:36 GMT
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Giorgio Armani holds Milan fashion show in empty room amid coronavirus fears

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Giorgio Armani held his runway show at Milan Fashion Week in an empty theatre amid coronavirus fears.

On Sunday, Armani released a statement announcing that the fashion show, which was due to take place that afternoon in front of an audience, would be livestreamed instead.

The statement outlined that this decision had been made in order to “safeguard the well-being” of guests who had been invited to the catwalk.

“The show will be shown behind closed doors, due to recent developments of coronavirus in Italy, live-streamed in front of an empty Teatro [theatre] on the Armani website, therefore please do not attend the show this afternoon,” the fashion house stated.

“The decision was taken to safeguard the well-being of all his invited guests by not having them attend crowded spaces.”

While arriving at the show on Sunday, Armani was photographed putting on a face mask as he entered the building.

Throughout Fashion Month, several people have been spotted wearing protective masks, including model Bella Hadid.

It has been reported that in Italy, dozens of towns have been placed into quarantine, schools have been closed and Venice Carnival have been shut down following the deaths of three people to coronavirus.

Experts have warned that the world is nearing a “tipping point” at which the coronavirus outbreak could become an uncontrollable pandemic.

Giorgio Armani puts on a face mask as he arrives at the venue of his Autumn/Winter 2020 fashion show in Milan (23 February 2020)
Giorgio Armani puts on a face mask as he arrives at the venue of his Autumn/Winter 2020 fashion show in Milan (23 February 2020) (REUTERS/Alessandro Garofalo)

Last Friday, Armani came under fire for comparing the way in which women are treated by designers in the fashion industry to rape.

“There is so much talk about women being raped, but women today are regularly ‘raped’ by designers,” the 85-year-old told reporters, according to Women’s Wear Daily.

In a statement sent to The Independent, the fashion designer said he “can understand how today for the press” his comments may seem like “a strong statement”.

“If I could turn back and have used another word to express that all of us designers have the duty to respect the women we design clothes for I would,” the designer added.

To take a look at all the best-dressed street style stars throughout Fashion Month, click through the gallery above.

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