The sexiest swimwear for summer: If you're hitting the beach, think urban - and urbane
You no longer have to choose between style and substance when it comes to fashionable swimwear
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Your support makes all the difference.Midsummer swimwear season is well and truly upon us – but diving in at the deep end is no excuse for shirking the style stakes.
In the past, fashionable swimwear felt like a paradox – if it was fashionable, you probably couldn't swim in it.
Imagine Joan Collins lounging beside a pool in some boned, buttressed and bedazzled confection and a pair of Manolo Blahnik sandals.
The implication was that stylish swimsuits negated swimming. They were dry land - and dry clean - only.
The difference today is that fashionable swimwear combines style and substance: it’s no longer an either/or decision between activity and aesthetics.
Established labels like Agent Provocateur are applying the techniques of lingerie, and their fashion nous, to swimwear, while a clutch of specialist labels such as Babajaan are focusing their attention purely on sleek swimwear that is both pretty and pretty practical.
Styling: Magdalena Bryk
Photographs: Louise Samuelsen
Model: Jennifer at M+P
Hair: Peter Beckett at Frank
Make-up: Philippe Miletto at The Factory
Stylist's assistant: Iza Rembisz
Photography: ONE Represents
Photographer's assistant: Michael Wickham
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