Alexander Fury: Fashion’s in the air, not a conspiracy

How do five designers alight on the same obscure inspiration? How are ‘trends’ born?

Alexander Fury
Sunday 22 December 2013 17:30 GMT
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

A question I’m asked about fashion, again and again, is: how does it all get decided? Who comes up with it – the new black, the new hemline, the new skirt? How do five designers on two different continents alight on the same obscure source of inspiration? How are “trends” born?

Lots of people assume there’s some kind of massive trend-forecast conspiracy. It’s not the case – generally. There are logistical factors that influence “inspiration”. Designers go to Premiere Vision, the biannual fabric fair held in Paris. They use the same clutch of powerful stylists. And of course, they all react to cultural stimuli – this summer’s high-profile celebration of punk style, Chaos to Couture at the Met, unleashed a deluge of shredded and safety-pinned collections for winter 2013. It’s entirely logical.

Some of it, of course, isn’t. Watch Unzipped, a documentary following the creation of New York designer Isaac Mizrahi’s 1994 collection inspired by an unexpected source: the 1922 docudrama Nanook of the North. A week before Mizrahi’s show, Jean Paul Gaultier unveiled his own line, inspired by the same film in Paris. Cue gnashing of teeth as Mizrahi got “Nanooked”.

How they both alighted on the same source of inspiration is uncertain. It still happens today. I referenced Cher in my review of the last Versace show: two weeks later, she loomed large in Marc Jacobs’ final Louis Vuitton collection, every model topped by a millinery homage to her 1986 Oscars outfit. I don’t think anyone could possibly have trend-forecast that. Maybe it’s something in the air. Or rather, in the Cher.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in