Heart to heart: The spring/summer print trend that’s anything but cute

Love is in the air this season

Rodarte featured heart shaped bodices in its SS17 collection (Rex Features)

At this time of year the proliferation of heart iconography hits its peak – think cuddly teddy bears, greeting cards and aptly shaped boxes of chocolates.

But, because of that, heart prints can get a bad rap in the fashion world; until now that is.

This season, the universal symbol for this Hallmark-driven holiday reached new heights on the runway decorating everything from graceful gowns to knitwear.

For designers, love was clearly in the air but the symbol transcended its tacky connotation in favor of serious high-fashion.

At Rodarte, sisters Kate and Laura Mulleavy continues their punky vibe but this season, it felt far more romantics.

Building on their collection of ethereal mixed-lace dresses and folky floral embellishment, gowns came fitted with homespun-style heart bodices.

But, from here on in, the symbol ditched all semblance of love instead it was all about colourful graphics and bold statements.

Proenza Schouler opted for a revealing heart shaped cut-out

At Proenza Schouler, a punchy palette of primary colour stripes and a revealing heart-shaped cutout on a black top offered up an arty vibe while Gucci opted for full-on edge with a swoon-worthy black tulle gown featuring a heart and dagger.

Whether you’re looking to get in the spirit of the season or not, these days the heart motif offers up a look that’s far from twee.

From recurring print shirts, Breton tees, trainers and iron on badges, this is a trend that promises to woo you way beyond Valentine’s Day.