The Independent's journalism is supported by our readers. When you purchase through links on our site, we may earn commission.
The budget concealer that's receiving loads of five-star reviews
‘This is the best concealer I’ve ever used’
Your support helps us to tell the story
This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your support allows us to keep sending journalists to the story.
The Independent is trusted by 27 million Americans from across the entire political spectrum every month. Unlike many other quality news outlets, we choose not to lock you out of our reporting and analysis with paywalls. But quality journalism must still be paid for.
Help us keep bring these critical stories to light. Your support makes all the difference.
A budget concealer by makeup brand Elf has been lauded by beauty aficionados, described by one customer as “the best concealer" they've ever used.
Elf recently launched its new 16-hour Camo Concealer in the UK, which costs £5 and comes in 18 shades.
The cosmetics company describes the product as providing "high-coverage" and being "crease resistant", a claim that many consumers have found to be true.
Several customers have expressed how impressed they are with the concealer's matted finish and how long-wearing it's proven to be.
"This concealer is awesome!" one person wrote in a review on Ulta Beauty. "I have dry [skin] under my eyes but this didn't cake up or crease almost at all."
"Wow! Hands up to Elf," another person remarked. "This is the best concealer I've ever used. Good job Elf!"
All products manufactured by Elf are cruelty-free, the company states on its website.
The brand prides itself in offering a range of affordable products on the saturated makeup market.
Some have described the 16-hour Camo Concealer as a "dupe" of a concealer by makeup brand Tarte Cosmetics called Shape Tape.
Shape Tape costs more than four times the price of the Elf concealer and comes in 30 shades.
"Umm... I think this is literally $5 Shape Tape. Like I almost can't believe this exists," one reviewer wrote.
"I have bought soooo many concealers that claim to be like Shape Tape but this is not even just like it, it's identical."
Another person remarked that the £5 concealer stays on their skin far more effectively than the more expensive Shape Tape.
Elf's 16-hour Camo Concealer is available exclusively from Superdrug in the UK.
Click here to take a look at the best under-eye concealers, and click here for a selection of the best concealers for covering up blemishes.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments