El Chapo: Convicted drug lord Joaquin Guzman launches clothing line from prison

Website currently features tunnel animation but no way to buy clothes 

Chelsea Ritschel
New York
Saturday 30 March 2019 17:52 GMT
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Convicted drug lord El Chapo is launching an eponymous clothing line with the help of his wife.

El Chapo, whose real name is Joaquin Guzman, and his 29-year-old wife Emma Coronel Aispuro, have started the line despite him facing a lifetime in prison.

According to Aispuro, who spoke to the New York Daily News, the clothing line El Chapo Guzman: JGL LLC will bear her husband’s signature.

The line also has a website, which previews a range of clothing including shoes, belts and jeans.

While the links currently do not work, El Chapo’s attorney Mariel Colón Miró told CNN the first garments will be released in the summer.

The drug lord reportedly signed a contract giving rights to his name from prison in February.

According to Aispuro, the line is dedicated to the couple’s twin seven-year-old daughters.

"I'm very excited to start this project, which was based on ideas and concepts that my husband and I had years ago," Aispuro told CNN in a statement. "It is a project dedicated to our daughters."

After a lengthy trial in New York, Guzman was convicted on 10 counts, including international distribution of cocaine, heroin, marijuana, engaging in a continuing criminal enterprise, and conspiracy to launder money.

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Throughout the trial, Aispuro stood by her husband’s side, even wearing matching velvet smoking jackets in court.

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