Comme des Garçons has a new Standard
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.(Relaxnews) -
Together with Finnish interior design label Artek, fashion-forward Japanese brand Comme des Garçons has announced the launch of unisex fragrance Standard, out October 15.
The name of the fragrance refers to Artek designer Alvar Aalto's standards, known to be puristic and 'hype-free.'
"To be trendy has never been an end in itself for Artek. The world of senses is always interesting and that was reason enough for us to get involved in the project," Mirkku Kullberg, managing director of Artek, said in a press release.
Regarding the furniture brand's credibility in the beauty industry, Kullberg explained that Artek has always had the "audacity to operate in fields that are not necessarily intrinsic parts of [our] business," adding that Standard was just another medium to communicate "a message about what Artek stands for today: being radical."
Indeed, the combination of metal and rust with notes of fennel, musk, and saffron doesn't sound like a safe people pleaser, which is in line with Comme des Garçons's other fragrances that are usually highly conceptual.
The two brands previously collaborated on a furniture range in 2007.
Standard, which is part of Artek's 75th anniversary celebrations, will first go on sale for around £50 (€55) at London's concept store Dover Street Market and at international Comme des Garçons and Artek outlets thereafter.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments