Fashion: Market research

On the street; Shoppers at London's Camden market set out their sartorial stalls.

Amy Jones
Friday 07 May 1999 23:02 BST
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Jorgen Oberg, 25, pharmaceutical consultant, from Sweden, wears T-shirt by Levi's, jumper by Swedish designer Philip Kay, jacket was a present from a girlfriend, glasses from Swedish opticians, hat from a stall at Camden Market.

"Today I've bought two T-shirts which were pounds 15 each. I also bought my hat. I love my hat. At home I've got lots of hats. I have a black leather cap that I like to wear when I'm out and about but I forgot to bring it to London with me. I've come here with my girlfriend and our friends. We went to Oxford Street this morning - it's quite fancy but not very funky really. I like things which are elegant yet with a Sixties retro feel. I like it in Camden market though, there's so much to see and so many different styles of merchandise."

Yuriko Morita, 25, English student in Wimbledon, London, from Japan, wears coat from second-hand shop in Japan.

"I've been studying in the UK for six months but I'm leaving in 10 days' time to go back to Japan. I'm searching for presents for my older sister and family. I always scour second-hand shops and markets for clothing and gifts. I like Seventies styles and memorabilia. I want to buy plastic inflatable aliens for my Swiss friend while I'm here. I've already bought a green alien but now I'm looking for a pink one. This is my favourite market in London because there is lots of choice of food to eat - like the noodles I've just had, and good gift ideas. The people here look so interesting and colourful. It's a great place to meet friends, have lunch and shop for original items."

Peter Vickerman, 27, medical researcher, from Clapham, London, wears trousers from charity shop in Oxford, T-shirt from a army surplus store in Camden and cardigan from Pop Boutique, just off Carnaby Street.

"I've come here today to give out flyers for club night `On tick', which is near Highbury and Islington tube on Tuesday nights. I like to come to the markets for music mainly. I find the clothes here quite expensive. I'm into soul, funk and mod music so I go to markets a lot as they always have a good selection. I go to Portobello market whenever I can to check out the vinyl there. I do a bit of DJing so I'm always looking out for records. I spent pounds 8 today and bought a jazz record - I was really looking for soul music but you have to get there early or all the good records have gone."

Rachel Galloway, 28, clothes designer, from Islington, London, wears top hand-made by herself and second-hand leather jacket from a market in Yorkshire.

"I work here, at the The Magic Shoe Company, and the only thing that I buy new are shoes - which I've got a bit of a fetish about. I suppose I just like older clothes that nobody else has got. I usually wear corsets, which I make myself, as I'm into fetish clothing and am really inspired by the Fifties fetish model Betty Paige. My favourite colour is black but for the summer I want to brighten up and get into fuchsia and leopard print. I get most of my fabrics from a shop in Brick Lane and I get beads from The Bead Shop in Covent Garden. I think this market and Fulham Broadway have lots of good second-hand gear."

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