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Salt water is good for healing wounds and cleaning silver , but Saltwater is also a fab new womenswear company. They are similar in style to Jigsaw but with an extra special touch. In contrast to the parade of impossibly pert bottoms peeping out of teeny shorts from the likes of Katherine Hamnett, Saltwater offer realistic clothes for modern girls.
Laura Watson and Vanessa Doyle met at the Royal College of Art. They both spent time working for other design companies before collaborating on Saltwater: Laura was at Nicole Farhi and Vanessa worked at Versace in Milan for a time, so they bring different sensibilities to their own company. The emphasis is on knitwear, including delicate knitted dresses with embroidery, from around pounds 250, and jumpers from around pounds 200. Colours tend to be naturally sedate, with ecru and beige big for summer.
They made a huge impact with buyers from Barneys and Saks in New York at the latest London Fashion Week exhibition, sponsored by Marks & Spencer's New Generation scheme. This is a sure way of telling when something is going to be big: the same scheme launched both Alexander McQueen and Antonio Beradi. The future looks bright for these girls, and most definitely orange - my hot tip for most fashionable shade for autumn/winter 1998.
Saltwater at Browns, 23-27 South Molton Road, London W1; A La Mode, 36 Hans Crescent, London SW3; and Whistles, Sloane Square, London SW3. Enquiries 0181-874 0211.
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