One in 10 adults have cheated on current partner, study claims
One in 20 say they feel more loyal to mobile phone network than partner
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Your support makes all the difference.One in 10 adults have cheated on their present partner, according to a study.
A poll of 2,000 British adults revealed millions have been unfaithful to their current significant other, with boredom being the most common reason for cheating.
Others admitted to straying from their other half because they felt unloved or neglected.
Cheating on a current partner was most common in Birmingham, York and London, with 16 per cent of those living in the cities admitting their heads had been turned.
Worryingly, the study also found one in twenty believed they were more loyal to their mobile phone network than their partner.
The statistics emerged in a study by iD Mobile, as part of their #BeUnfaithful campaign to encourage people to be disloyal and leave their current network, fronted by 2018 Love Island contestant Georgia Steel.
Ms Steel said: “If there is one thing I am, it’s loyal babes.
“I am shocked that some people are being more loyal to their mobile network than their partners.''
Those living in Plymouth were most likely to be unfaithful in their relationships with 49 per cent admitting to cheating at some point in a relationship - past or present.
This was closely followed by Cardiff (46 per cent), Birmingham (46 per cent), Sheffield (43 per cent) and York (43 per cent).
However, despite being among the worst for currently cheating on their partner, Liverpool was home to the most faithful adults with two-thirds saying they had never had an affair.
Bristol (66 per cent), Newcastle (64 per cent), Southampton (60 per cent) and Manchester (60 per cent) were also among the most loyal cities when it came to relationships.
The most common way respondents got caught cheating was by being consumed by guilt and then confessing to their partner (18 per cent).
Although of those who have cheated, more than a third said their partner never found out about the betrayal.
It also emerged 96 per cent of people still claimed to be loyal, with two-thirds saying it was an important trait to have.
More than six in 10 reckoned they were loyal to their friends and family, while 52 per cent felt they were loyal to their partner.
One in four said they were also loyal to their football team, 37 per cent to their bank and 21 per cent thought they were loyal to their mobile phone network, according to the OnePoll study.
Lewis Henry, head of customer and marketing at iD Mobile, said: “We live in an age where we have more choice than ever before.
“From online dating to an increasing number of mobile network providers, there have never been more options available to us, meaning loyalty is becoming a thing of the past.
“For too long customers have been loyal to the same old network, paying for things they don’t use, getting perks they don’t want or need, and not getting anything back in return.''
iD Mobile are offering a 30-day “Switch Promise”, which means if customers get cold feet, they are free to leave the network.
SWNS
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