Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Millennials spend an astonishing 10 hours a week on dating apps, new research has revealed.
A study of 5,000 18-30 year-olds found a large chunk of the nation are turning to their phones in pursuit of love.
Badoo.com surveyed its 370 million users worldwide to unveil modern dating trends, finding blokes are the most hooked when it comes to dating apps, but only just.
Men were found to spend 85 minutes a day on dating apps, averaging 9.7 minutes each session.
Whereas women spend 79 minutes a day on dating apps, typically browsing for 7.6 minutes each session to find a potential suitor.
A spokesperson from Badoo.com, who commissioned the research said: “Here at the Badoo we like to answer your burning questions, such as: ”How do I start a conversation online?“ ”Why am I not getting many matches?“ and ”Wait, putting out really doesn't get you love?!”
“But one question we get asked a lot, is how much time do people really spend swiping for ‘the one’?
“So we decided to find out.
“These results give one of the first insights into how long Brits spend in pursuit of love.
“And it will come as no surprise that time is no barrier for most people.”
According to the study women were found to log on to dating apps a staggering 10 times a day, with men falling slightly behind at 9 times each day.
This January saw a 23 per cent pick up in the number of active users compared to previous months, which shows more people than ever are looking for love in the new year.
Interestingly, 16 per cent of millennials have their age bands set higher in order to find an older date.
And it turns out our UK users thumbs are the busiest on a Sunday around 7pm - when most people log on to check for dating matches.
So get comfortable this Sunday evening, because your luck may well be in.
Number of matches, on average, generated over the Christmas period by city
- London - 225 million
- Manchester - 70 million
- Glasgow - 68 million
- Birmingham - 65 million
- Leeds - 64 million
- Bristol - 61 million
- Edinburgh - 60 million
- Liverpool - 56 million
- Nottingham - 50 million
- Sheffield - 43 million
SWNS
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments