Beyoncé has unveiled her annual holiday collection, complete with 'HolidaYoncé' hoodies
The singer releases Christmas-themed merchandise each year
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Beyoncé has launched her annual Christmas clothing collection, featuring T-shirts, hoodies, tracksuit bottoms and more, many of which are emblazoned with the singer’s apt festive tag line, "HolidaYoncé".
The singer releases a small collection of festive garb each year, and it almost always sells out as super fans seek out new ways to express their undying love for the singer.
This year’s offering is rather neon-heavy, featuring a number of printed T-shirts and hoodies in a highlighter-like yellow hue, with the singer’s face printed across them.
One trendy addition includes a lace and leather crop T-shirt, which features a stylish portrait of the singer on its front.
Then there is the casual wear, which consists of black crew-neck sweatshirts and jogger pants, complete with the HolidaYoncé branding, of course, which is printed in the same bright neon hue.
But why stop at clothing? The Bee Hive - the name given to Beyoncé super fans - are an active bunch and won’t simply be satisfied by a few items of branded clothing.
So, for the fans who simply can’t get enough of Bey-related merch, they needn’t fret, because the collection also includes scarves, mugs, and even wrapping paper with the singer’s face all over it, ensuring everyone has a very merry Beymas indeed.
In terms of prices, individual items range from $10 (£7) to $80 (£62), with most items, such as the T-shirts, setting shoppers back $40 (£31).
The collection is an improvement from last year, when the singer was heavily criticised for releasing a black holiday sweatshirt with the words "Beyoncé Holiday Sweater" on it, which fans labelled "too plain" and "childlike".
One person joked that the jumper looked like it had been purchased from Tesco.
The singer's Christmas collection is not to be confused with her Ivy Park sportswear line, which was sold at Topshop until recently, when it was bought out by her management company, Parkwood.
After facing pressures from fans, Beyoncé severed all ties from the British retailer in light of allegations of sexual harassment and bullying made against Sir Philip Green, chairman of Arcadia Group, which owns Topshop.
A spokesperson for Arcadia Group confirmed the transaction with the following statement: “After discussions of almost a year, Parkwood has acquired 100 per cent of the Ivy Park brand. Topshop/Arcadia will fulfil the existing orders.”
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