'Arm vagina': The latest body part women are being made to feel insecure about

Otherwise known as the very normal human armpit

Jennifer Lawrence (Getty)

A celebrity stylist has revealed that ‘arm vagina’ is the latest hang-up giving women yet another unattainable body standard to adhere to.

Despite the fact that the body positivity movement continues to grow the pressure to look better, or even perfect, refuses to wane entirely and no where is this more prevalent than on the red carpet, according to Rebecca Corbin-Murray.

The Hollywood stylist whose roster includes the likes of Emma Watson, Game of Thrones’ Sophie Turner and Lily James, says that ‘arm vagina’ is one of the most common anxieties her female clients raise with her.

“Sometimes it's the weirdest part of their body. They say: 'I've got this horrible blah-blah', and you think 'What are they even talking about?” she told The Times.

“The one that comes up all the time is the arm vagina.”

So, what exactly is it?

Referring to the slight fold of skin created where your arm meets your body, the term basically refers to the very normal human armpit.

But in a society where women’s bodies are expected to be freakishly smooth, fat-free, hair-free and cellulite-free, this tiny pocket of flesh is now being deemed unsightly.

This is nothing new to a large number of women though who have spent their entire lives avoiding strapless dresses for fear someone should notice their armpit isn’t as featureless as a Barbie doll’s.

In fact, back in 2014, the then 23-year-old actress Jennifer Lawrence famously joked with TV personality Giuliana Rancic at the SAG awards saying, “I know I have armpit fat, it's OK... it's armpit vaginas.“

Worryingly, this is also a trend that the cosmetic industry are tapping in to with surgeons reporting a steady rise in the removal of armpit folds.

“A number of these requests have been from young, active women in their twenties, thirties and forties, who probably notice it more from wearing sleeveless activewear,’ Hagen Schumacher, expert consultant plastic surgeon at MyAesthetics, told Metro.

“Patients asking for correction of this laxity often have other areas of concerns, such as droopy breasts or an overhanging abdomen, especially in patients with massive weight loss.”