5 Reasons to buy the New JVC Fire TV Edition

From video-on-demand and in-built Alexa, to stunning picture quality and more

The humble household television can do so much more than it used to. As well as showing broadcast programmes, a smart TV is able to stream catch-up channels, video-on-demand subscriptions and more.

But the latest from JVC, a single product that offers all that’s needed for top-notch entertainment, has something entirely new to offer: it’s the first television with Amazon Fire TV technology built in. For starters, this means that the JVC Fire TV always has access to apps as well as everything else.

Here are five reasons why the JVC Fire TV is a smart investment...

1. Alexa is included

The Amazon virtual personal assistant, Alexa, is integrated into the JVC Fire TV, so you can simply speak to ask Alexa to control the screen. You can also ask Alexa for information about a movie you’re watching, for example, or ask her to turn up the heating on a compatible smart home system. You can even ask her to tell you a joke (though you may not always think they’re funny).

2. Video-on-demand

Recently, subscription services have been increasingly widespread. There are exclusive series created just for streaming, for instance. Subscription to these services, such as Prime Video, which is available on the JVC Fire TV, have soared by 92 per cent in three years, and a huge number of British adults are watching them on their TVs. Some are available online as well, but having them built into the TV is incredibly useful.

3. Stunning picture quality

The JVC Fire TV has the latest 4K resolution. This is four times that of Full HD, which already looks fantastic. It is also known as Ultra HD and the JVC Fire TV boasts this advanced picture resolution. As a result, it looks spectacular, whatever you’re watching. Even older programmes not made in the highest resolution are upscaled by the TV to look as good as possible.

4. Sizes to suit every room

Also, it comes in three screen sizes: 40-inch, 49-inch and 55-inch, so there’s one to suit every room, large or small. These are LED TVs with HDR (High Dynamic Range), a technology which hugely improves picture quality by ensuring there’s detail in bright skies and dark shadows simultaneously.

5. Keen prices at Currys PC World

It's also exclusive to Currys PC World and offers outstanding value: the 40-inch model is just £329; the 49-inch screen is £379; and the biggest 55-inch display is £479.

In short, the JVC Fire TV is a strong balance of smart capabilities, outstanding picture, innovative voice control options and affordability.

Shop the JVC Fire TV in store at Currys PC World or online here