From the sea, for the sea: The brand turning ocean waste into swimwear
After their suit was featured on Love Island, co-founders Annabel Humphrey and Hannah Daykin saw their sustainable brand’s popularity explode, they tell Zlata Rodionova
From unsustainable manufacturing methods to toxic waste and water pollution – fast fashion comes at a huge cost to the environment.
It is estimated that around 700,000 tonnes of fishing equipment is abandoned in the ocean each year – worse still, nets and pots can continue to trap fish and crustaceans for up to 30 years. But the environmental crisis at hand means more brands are combining their efforts to find solutions and fabricate new materials.
Pursuit the Label, a swimwear brand founded in 2017, takes that to good account by making all their swimsuits from Econyl – a 100 per cent regenerated nylon made from recycled sea waste like fishing nets and old textiles. Humphrey and Daykin, who founded the brand, tell The Independent: “Our whole idea was to inject fashion into sustainable clothing and challenge the way millennials shop. We wanted to tell them that you can actually look stylish while doing something good for the planet.”
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