Social media algorithms fuelled online interest in Nicola Bulley case – experts

Social media experts have said platforms whose algorithms reward engagement drove ‘amateur sleuths’ and conspiracy theorists to discuss the case.

Nicola Bulley (Handout/PA) (PA Media)

Social media algorithms that reward and encourage controversial content fuelled the waves of online interest in the Nicola Bulley case, experts have claimed.

Questions remain about the case of Ms Bulley, with both the police and media also facing criticism after her body was discovered more than three weeks after she disappeared.

Ms Bulley’s body was pulled from the River Wyre in Lancashire on Sunday after the 45-year-old was last seen on January 27.