How one father is making the world more sustainable one plaster at a time

James Dutton just wanted to create a dressing that didn’t give his son a reaction. Instead he’s created a gamechanging ethical and all-natural product almost by accident, says Martin Friel

Since setting up shop, Dutton has sold over a million packets across 35 countries (PATCH Strips)

UK consumers spend at least £41bn every year on ethical products and according to not-for-profit co-operative ethical consumer this represents a four-fold increase since 1999. It seems we have well and truly caught the ethics bug.

This growing popularity is reflected on our high street and digital shelves with everything from crayons to toilet brushes becoming ethical and sustainable. And more recently, sticking plasters have joined this ethical revolution.

That’s right – even the humble sticking plaster, a centrepiece of most people’s youthful adventure, does more harm than good. Well, it did until James Dutton stumbled upon its less-than-green credentials.