The A-Z of Business Schools: Bradford Management Centre
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History: Set up in the 1960s when Bradford University was a college of advanced technology, so its roots are in the gritty Yorkshire world of making and doing rather than simply thinking.
Address: Blends Victoriana with modern teaching and residential buildings on own mini-campus three miles from the main university - 13 acres of parkland on the north-west edge of the city.
Ambience: Students don't need to go near the university. They can live and study business in their own little village and gaze out on stunning views stretching to the Yorkshire Dales and Haworth, the Brontes' home. They have their own library, bookshop, language centre, restaurant, bar and caring staff. Executive MBA students get their own mini-gym. Others can sprint round the 13 acres or use the university's sports centre.
Vital statistics: One of the longest-established centres of management education, its MBA began as a two-year programme in 1968. Full-time, one- year MBA introduced in 1975. Part-time three-year course followed in 1982 and the executive modular MBA in 1989. Latter is tailored to clients' needs. Plan is to launch an open-learning MBA this September. Big noise client on executive MBA is the BBC - 700 BBC executives have been through the course. Also the England and Wales Cricket Board.
Added value: You're taught by people who have written books eg Prof Richard Butler (Designing Organisations) and Prof Hafiz Mirza (Investing in Asia's Dynamism). Students take part in a learning contract analysing their strengths and weaknesses and use that when deciding on their electives and in-company projects.
Easy to get into? Three years' work experience plus degree or equivalent. Bradford admissions or GMAT examination. Exceptional candidates will be considered who don't meet these requirements.
Association of MBA's accreditation: Yes, for full-time and part-time, including Nimbas, the Bradford MBA which runs in the Netherlands and Germany.
Glittering alumni: Kevin Gaskell, managing director BMW (GB); Paul Donovan, managing director of One to One; Sue Elliott, senior consultant, KPMG New Zealand; Helen Rodger, group strategy manager, Grattan plc; Kofi Adu Labi, executive director of Social Security Bank, Ghana; Nick Prest, chairman and chief executive of Alvis.
International connections: Just over one-half (51 per cent) of full-time MBA students come from abroad ie outside the EU. This year's students are from Fiji, Papua New Guinea, Brazil, Norway, among others. Exchanges are organised with Nimbas, the Bradford MBA in the Netherlands and Germany, and ESC Toulouse in France, as well as Dubai and Israel.
Research: Awarded a 4 (top grade is 5) in the 1996 research assessment exercise.
Teaching: Rated satisfactory by higher education funding council's quality assurance people.
Student profile: The average age of those on a full-time MBA is 30; on the part-time MBA 33. the male/female ratio is 55:45 on the full-time MBA; and 75:25 on the part-time MBA.
Example of management speak: Fuzzy and crisp organisations.
Cost: pounds 9,250 (home and EU students) and pounds 9,750 (overseas) for full-time MBA; pounds 8,250 for part-time.
What do you get for the money? Salary hike. Average starting salary for graduates re-entering work was pounds 38,000 in 1995-96.
Who's the boss? John Sparkes, prof of business economics, whose special subject is Japanese management.
Next week: Bristol.
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