Sosa signs children's shoe deal

Air Jordan look out. There's a new Chicago sports star jumping into the sneaker war - and his shoes start at only $14.95.

Air Jordan look out. There's a new Chicago sports star jumping into the sneaker war - and his shoes start at only $14.95.

Sammy Sosa decided to follow in the footsteps of fellow Windy City icon Michael Jordan and produce his own line of athletic shoes.

But while Nike's "Air Jordans" are marketed to people of all ages, at costs sometimes nearing $150, Sosa's will be geared exclusively toward kids and sold at a more affordable price.

Styles will vary, but the Sammy Sosa line will feature his signature and a representation of his trademark "post-home-run hop."

The shoes will be marketed under the Buster Brown and Co. group of Brown Shoe Co.

"It was important to me that my line of kids' shoes would have good quality and be priced so parents could afford them," the Chicago Cubs outfielder said in a statement.

Sosa also has an agreement with Fila USA to market cross-training shoes, but the Buster Brown deal is his only one with a children's shoe company.

Brown Shoe Co. has marketed shoes with the Buster Brown character since 1904, and in recent years has teamed up with companies such as Disney, Mattel toys and Lucas Arts.