Cadbury wins court battle over purple packaging

Tuesday 02 October 2012 10:07 BST
Comments

Your support helps us to tell the story

This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your support allows us to keep sending journalists to the story.

The Independent is trusted by 27 million Americans from across the entire political spectrum every month. Unlike many other quality news outlets, we choose not to lock you out of our reporting and analysis with paywalls. But quality journalism must still be paid for.

Help us keep bring these critical stories to light. Your support makes all the difference.

Cadbury owns the colour purple – in chocolate packaging terms at least, a High Court judge has ruled.

Kit Kat-maker Nestlé took Cadbury, which was two years ago gobbled up by the US giant Kraft, to court to challenge an earlier ruling which gave the Creme Egg-maker exclusive use of the particular colour purple – Pantone 2685C – as used in Dairy Milk packaging.

It's the latest twist in a battle lasting four years, with Nestlé wanting to challenge a ruling from December 2011 that covered chocolate bars and drinks.

Nestlé claimed that colours could not be protected as a trademark.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in