Fashion: Meet the DIY models

Rhiannon Harries
Sunday 31 August 2008 00:00 BST
Comments

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Models, super or otherwise, ought to be quaking in their thigh-high Fendi boots: it seems they have some formidable "civilian" rivals set to steal their place.

Actresses have long moonlighted in ad campaigns, bringing personality as well as beauty to the party – Eva Mendes, for instance, is currently whipping up a storm with her steamy Calvin Klein shoot.

But now there is a new breed of challenger snapping at models' stilettos, as the latest issue of high-fashion bible POP magazine proves. For the stars of the mag's slick, Blade Runner-style fashion spread, shot against the Hong Kong skyline, are none other than members of its editorial team. Ordinarily responsible for organising every last detail of the magazine's photoshoots, the POP team have now gone one catwalk step further.

Posing alongside the senior fashion editor Tim Clifton-Green and fashion director Victoria Young are the fashion phenomenon known as the Popettes (über-stylist and editor-in-chief Katie Grand came up with the official title), aka Kimi, Phoebe and Anders. The Popettes' plum job description includes everything from DJing to posing for paparazzi outside swanky fashion parties.

With the Popettes' striking efforts clear for all to see, and a new demand for faces with interesting, real-life fashion credentials behind them – as shown by Uniqlo's use of London talent such as stylist Katy England – it looks as though Kate, Naomi et al could soon be facing extinction.

'POP', the 80s Excess issue, is out tomorrow

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in