Thinking about upgrading your television in time for the World Cup? Want to make sure you’re seeing every last blade of grass on the pitch in impeccable detail? Well you might be interested in this hefty discount on the 55in Samsung S95B, which is now just £1,099 at both electronics retailer Box and on Amazon.

That’s down a whopping £1,300 from its original RRP of £2,399, although it’s worth pointing out that the top-rated television hasn’t been sold at that price since May. The Samsung S95B has been slowly coming down in price since it launched earlier this year.

This model uses Samsung’s “laser slim” design, which means the panel is impressively thin. It also comes with some useful Google apps on top of Samsung’s best-in-class interface, such as Google Duo, which lets you video call with friends by plugging in a webcam.

Televisions from big-name brands are among the most popular products sold on Black Friday, and with the annual sales blowout due to roll around again on 25 November we’ve started seeing a few enticing early deals on sets from Samsung, Sony and LG.

If this 55 incher isn’t right for you, check out our round-up of the best TV deals in October for even more discounts on QLED, OLED and 4K smart TVs. Or keep reading to find out more about one of the best Samsung televisions you could ever hope to watch Corrie on.

Samsung 55in S95B OLED 4K TV

Size: 55in

Resolution: 3840 x 2160 (4K)

Display technology: OLED

Weight: 20kg

Why we love it

Thin design

Sharp, bright OLED display

120Hz refresh rate for gaming

Take note

Needs a sound bar for the best experience

The Samsung S95B is an exceptionally good TV and features a sharp 4K OLED display powered by the tech brand’s “neural quantum processor”, which basically means it can upscale standard definition footage in real-time to ensure cinematic 4K picture detail and rich contrast no matter whether your watching the latest blockbuster, the football, or The Chase.

We haven’t tested this exact model at IndyBest, but we’ve been impressed by Samsung’s upscaling expertise in other televisions in the range. Adaptive HDR10+ technology also gives the display greater control over the brightness of dark parts of the frame, making this set a great choice for anyone who couldn’t make out what was happening during the last episode of Game of Thrones.

The Samsung S95B is also a great TV for next-generation gaming, and uses the latest HDMI 2.1 standard with a 120Hz refresh rate for responsive, smooth gameplay.

Stock is limited. If you find it’s sold out at Amazon, you can find the TV at the same price at electronics retailer Box (£1,099, Box.co.uk)

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