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Dyson has just launched its ontrac headphones, and Gen Z will love them 

Dyson’s latest product is one of the most customisable pairs of headphones I’ve laid eyes on

Alex Lee
Tech writer
Thursday 01 August 2024 00:01 BST
Dyson gets rid of the dystopian visor of its zone headphones, in favour of a traditional pair of cans
Dyson gets rid of the dystopian visor of its zone headphones, in favour of a traditional pair of cans (The Independent/Alex Lee )

It’s still odd to say it but Dyson has quickly become one of the trendiest tech brands in the world. The Dyson supersonic hairdryer and airwrap put the company on the map with the TikTok generation, who now rave to their parents about a brand previously known for its hand dryers and vacuum cleaners.

Developing quirky-looking appliances and hair tools in bright colours, the company’s entering a new era, and now hopes to attract Gen Z with audio gear, too. Last year, Dyson launched its weirdest product yet: the Dyson zone – a pair of noise-cancelling wireless headphones that also acts as a personal air purifier.

Now, the brand’s going even further from its roots, by removing the air purifier entirely and focusing on just the headphones. Dyson’s launching the ontrac – a regular pair of high-end headphones (no air purifier) clearly designed for the brand’s new target market, who adore customising their gadgets.

With bright, industrial-esque colours, a modular design for maximum personalisation, and an aspirational price tag, could these cans be Gen Z’s latest obsession? Dyson hopes so, as it has committed to investing £250m over the next three years in audio technology. Naturally, I’ve taken Dyson’s first pair of traditional headphones for a spin – keep reading for my thoughts.

How I tested

I put Dyson’s super-stylish ontrac cans through their paces
I put Dyson’s super-stylish ontrac cans through their paces (Alex Lee/The Independent)

I’ve been putting the Dyson ontrac headphones to the test for a week (after previewing them at Dyson’s offices a month ago), using them to listen to music across different genres, podcasts and films, as well as taking calls. I’ve paid particular attention to the strength of the active noise cancellation and transparency modes – were the cans as good as the AirPods max or Bose quietcomfort ultra?

I also looked at the design and build – a major selling point of these headphones, thanks to the eye-catching, modular style – plus comfort levels and features, such as EQ profiles, and controls. Battery life was also important, as well as latency, charging times, and Bluetooth connectivity on various devices.

You can personalise the ear caps and cushions, with more than 2,000 different colour combinations
You can personalise the ear caps and cushions, with more than 2,000 different colour combinations (Dyson)

Dyson ontrac wireless headphones

Dyson ontrac headphones
  • Type: Over-ear
  • Noise-cancellation: Yes
  • Weight: 451g
  • Battery life: 55 hours with ANC on
  • Connection type: Bluetooth 5.0 without multipoint, NFC, USB-C port
  • Bluetooth codecs: SBC, AAC and LDAC
  • Voice control: Yes, integrated Alexa and Google Assistant
  • Why we love it
    • Class-leading active noise cancellation
    • Fantastic modular design for ultimate personalisation
    • Excellent audio quality
  • Take note
    • Missing multipoint connectivity
    • No spatial audio

These might be the best-looking headphones I’ve ever laid my eyes on – and I’ve tested a lot of headphones. Think the allure of a pair of Beats but for a 2024 audience. They look a lot like the Dyson zone, but they are more refined. Though fairly chunky, the ear caps are much slimmer than those of the zone, so, they don’t jut out from your head like you’re a walking Cyberman.

It’s the colours, however, that make them really pop, offering a unique proposition for wireless headphones. You can buy them in a choice of four different colour combinations, with a different headband colour, a different ear cushion colour and a different ear cap colour (in two materials).

Default colour combinations include a Prussian blue headband with a CNC copper ear cap and Prussian blue ear cushions; a CNC aluminium headband with yellow ear cushions and aluminium ear caps; a ceramic cinnabar headband with dark iron cushions and ceramic cinnabar caps; and a CNC black nickel​ colourway with dark iron cushions and nickel ear caps.

But here’s where it gets exciting. You don’t have to stick with the base ear cap colours and ear cushions. There are more than 2,000 different potential colour combinations to choose from, if you want to get creative and really personalise your gear. The super wacky amongst us could even use four different cap and cushion colours in one bold Frankenstein creation.

Read more: We review the best wireless earbuds

There are seven different ear cap colours, including blue, khaki and titanium, as well as seven different ear cushion colours, including ultra blue, oyster pink, Prussian blue and more. Dyson has a digital lab where you can visualise all the different colour combinations in 360 degrees, giving you a completely customised look.

These extra caps and cushions are all sold separately, however, so you’ll end up paying more per ear cap and cushion set. New pairs of ear cushions and ear caps cost £49.99 per set.

Easy to swap out, you just twist either ear cap or ear cushion in a counter-clockwise direction until it clicks and then it’ll pop off. You can then replace the ear cap or ear cushion with the colour of choice, by clicking it in and rotating it clockwise. It’s really simple to do, with a bit of practice.

I’ve been testing the CNC copper colour combination with the Prussian blue headband and black ear cushions but, whichever colour combination you go for, the Dyson ontrac is a striking pair of headphones that look absolutely fantastic.

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The micro-suede ear cushions are incredibly comfortable, with no harsh clamping force, and the multi-pivot gimbal arms help to relieve any excess ear pressure. Fully adjustable, the arms pull out in steps, so you can judge how far they extend. They aren’t the most secure, however, so they won’t be good for running – any severe movement of my head, and the cans were close to falling off.

What I really liked about the design was that Dyson decided to put two high-capacity batteries in the headband, so it feels as though the weight is more evenly distributed on the side of my head, rather than on my ears. Because of the positioning of the batteries in the lower part of the headband, Dyson has been able to give the headphones a decent amount of juice. You get a huge 55 hours per charge (or two weeks’ worth of listening), even with ANC turned on.

The ontrac never felt uncomfortable or too heavy, even after a few hours of wear, and the soft cushioning on the middle part of the headband helped it sit gently on my skull.

While they don’t fold up or away, that means the chances of the headphones snagging in your hair are reduced. The slide-in carry case is another nice design choice – headphones with hard shell cases take me an age to figure out how to use, as you have to fold the ear cups a certain way to get them to fit inside. In contrast, the Dyson headphones slip into the accompanying case, fitting snugly inside.

Controls

The controls on the Dyson ontrac are almost exactly like the Dyson zone’s. You can double tap (rather firmly) on either ear cup to switch between active noise cancellation and transparency modes (more on that below). Meanwhile, there’s a circular joystick on the right ear cup, which controls audio – toggling it up or down increases or decreases the volume; a single press pauses and resumes playback; shifting it left and right skips tracks, and holding it down activates the voice assistant. It’s so simple to use.

Read more: The best sleep headphones

The cans also turn off after 30 minutes of use. They feature on-ear detection, so your music will pause when you take the headphones off your ears and resume when you put them back on.

Active noise cancellation

These might be some of the best noise-cancelling headphones I’ve ever tested – as good (and maybe even better) as the Bose quietcomfort ultra. I could barely hear a thing with active noise-cancellation turned on. It felt like I was in a black hole, void of sound. The only thing that slipped through was the sound of racing cars outside and my family screaming for Team GB athletes while watching the Olympics downstairs.

How is it so good? Dyson says the ontrac features a custom ANC algorithm that uses eight microphones inside the headphones, to sample external sound 384,000 times a second, cancelling up to 40dB of unwanted noise. It’s pretty remarkable.

Transparency mode was also good, but not quite as good as the AirPods max. While a great amount of sound was let in, it did muffle some external noise. This didn’t get on my nerves too much, though – it’s still good, just not the very best. I did notice, however, that there was no noticeable hiss with transparency mode turned on, something I loathe when it comes to some wireless headphones.

Read more: Find the latest deals on Apple Airpods

The ANC isn’t adaptive, however, so it won’t change according to your environment. You’ll just have complete silence when you listen to your headphones with ANC turned on.

Sound

While these don’t have lossless audio, they still sound really good. They feature 40mm, 16-Ohm neodymium speaker drivers, reproducing frequencies from 6Hz to as high as 21,000Hz. That means you get deep sub-bass and clear highs.

The deep sub-bass really came across when listening to tracks such as Skrillex’s “Push”. It felt like I was at a gig, the speakers pounding against my ears with complete clarity. The bass boost setting made the effect even heavier.

High-frequency sounds and vocals on tracks such as “I am Woman” by Emmy Meli came across as crystal clear. Honestly, they sound fantastic, with no distortion, delivering buttery smooth audio. One of the best-sounding headphones I’ve tested, and that was just on regular AAC.

They were almost completely lag-free when testing with my iPhone 15 pro max – something I’ve rarely seen on headphones that aren’t Apple-made. In terms of connections, you can pair them via AAC, SBC and LDAC, which gives you lossy-like audio, but no lossless via AptX or AptX Adaptive. You can also plug it in via USB-C, for wired listening.

Features

While these headphones are undoubtedly very good-looking and have impressive ANC and sound quality, they’re lacking a bit in the features department.

Read more: Dyson’s supersonic nural hair dryer, reviewed

There are some strange omissions: Dyson didn’t include any form of spatial audio on these cans – just bog-standard sound, and there’s no multipoint connectivity, which would let you connect it to more than one device simultaneously. You don’t get cool features such as conversation boost (which lowers the volume and turns on transparency mode when you start talking), either.

These are features regularly available on mid-range headphones, let alone higher-end headphones, which the Dyson ontrac are purported to be, with a price tag of £449.99 (the same price as the AirPods max and Bose quietcomfort ultra).

So, what do you get? Inside the app, you get detailed information about your headphones. What’s really neat is it includes an always-listening sound exposure monitor, telling you (in decibels) the level of in-ear sound and the level of external sound in the past 30 seconds. This is a really nifty little feature, and very, very Dyson. It told me if the external and in-ear sound of the headphones was too loud or OK, so I knew when to turn down my music and when to turn on ANC.

You also get a three-step equaliser, letting you choose between an enhanced mode, a bass boost mode and a neutral mode. Enhanced focuses on higher frequencies for a crisp sound with prominent treble and vocals, while bass boost focuses on lower-end frequencies for a heavier sound with strong bass. Neutral gives you a flat, equal sound.

Battery life is very impressive, blasting the competition out of the water. As mentioned earlier, you get 55 hours of battery life, even with ANC turned on. That’s a lot, compared with the AirPods max, which only have 20 hours, and the Bose quietcomfort ultra, which get you 24 hours with ANC turned off and just 18 hours with it turned on.

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The verdict: Dyson ontrac headphones

Getting rid of the dystopian-looking visor found on the Dyson zone and working purely on sound, design and active noise cancellation is a masterstroke for Dyson. The ontrac cans are absolutely beautiful headphones that are comfortable to wear and are super customisable. They sound incredible, have some of the best noise-cancellation I’ve encountered and boast really satisfying controls, but some things stop them from reaching five-star status.

These would be five-star headphones if they were more feature-packed. Costing the same as the AirPods max and Bose quietcomfort ultra, the eye-watering price tag is a bitter pill to swallow, knowing the headphones don’t have the same features – such as Bluetooth multipoint connectivity and spatial audio – as their rivals. I love how the ontrac cans look and sound, but a few more bells and whistles would have helped justify the price a little more.

Still, I predict people will flock to these headphones as they have to Dyson’s haircare tools. While you might not associate Dyson with audio gear, I think you’re more likely to after the launch of the Dyson ontrac.

Want more recommendations? Check out our review of the best wireless headphones

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