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Dyson has just launched its ontrac headphones, and Gen Z will love them 

Dyson’s latest product is one of the most customisable pairs of headphones I’ve laid eyes on

Alex Lee
Tech writer
Thursday 01 August 2024 00:01 BST
Dyson gets rid of the dystopian visor of its zone headphones, in favour of a traditional pair of cans
Dyson gets rid of the dystopian visor of its zone headphones, in favour of a traditional pair of cans (The Independent/Alex Lee )

It’s still odd to say it but Dyson has quickly become one of the trendiest tech brands in the world. The Dyson supersonic hairdryer and airwrap put the company on the map with the TikTok generation, who now rave to their parents about a brand previously known for its hand dryers and vacuum cleaners.

Developing quirky-looking appliances and hair tools in bright colours, the company’s entering a new era, and now hopes to attract Gen Z with audio gear, too. Last year, Dyson launched its weirdest product yet: the Dyson zone – a pair of noise-cancelling wireless headphones that also acts as a personal air purifier.

Now, the brand’s going even further from its roots, by removing the air purifier entirely and focusing on just the headphones. Dyson’s launching the ontrac – a regular pair of high-end headphones (no air purifier) clearly designed for the brand’s new target market, who adore customising their gadgets.

With bright, industrial-esque colours, a modular design for maximum personalisation, and an aspirational price tag, could these cans be Gen Z’s latest obsession? Dyson hopes so, as it has committed to investing £250m over the next three years in audio technology. Naturally, I’ve taken Dyson’s first pair of traditional headphones for a spin – keep reading for my thoughts.

How I tested

I put Dyson’s super-stylish ontrac cans through their paces
I put Dyson’s super-stylish ontrac cans through their paces (Alex Lee/The Independent)

I’ve been putting the Dyson ontrac headphones to the test for a week (after previewing them at Dyson’s offices a month ago), using them to listen to music across different genres, podcasts and films, as well as taking calls. I’ve paid particular attention to the strength of the active noise cancellation and transparency modes – were the cans as good as the AirPods max or Bose quietcomfort ultra?

I also looked at the design and build – a major selling point of these headphones, thanks to the eye-catching, modular style – plus comfort levels and features, such as EQ profiles, and controls. Battery life was also important, as well as latency, charging times, and Bluetooth connectivity on various devices.

You can personalise the ear caps and cushions, with more than 2,000 different colour combinations
You can personalise the ear caps and cushions, with more than 2,000 different colour combinations (Dyson)

Dyson ontrac wireless headphones

Dyson ontrac headphones
  • Type: Over-ear
  • Noise-cancellation: Yes
  • Weight: 451g
  • Battery life: 55 hours with ANC on
  • Connection type: Bluetooth 5.0 without multipoint, NFC, USB-C port
  • Bluetooth codecs: SBC, AAC and LDAC
  • Voice control: Yes, integrated Alexa and Google Assistant
  • Why we love it
    • Class-leading active noise cancellation
    • Fantastic modular design for ultimate personalisation
    • Excellent audio quality
  • Take note
    • Missing multipoint connectivity
    • No spatial audio
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The verdict: Dyson ontrac headphones

Getting rid of the dystopian-looking visor found on the Dyson zone and working purely on sound, design and active noise cancellation is a masterstroke for Dyson. The ontrac cans are absolutely beautiful headphones that are comfortable to wear and are super customisable. They sound incredible, have some of the best noise-cancellation I’ve encountered and boast really satisfying controls, but some things stop them from reaching five-star status.

These would be five-star headphones if they were more feature-packed. Costing the same as the AirPods max and Bose quietcomfort ultra, the eye-watering price tag is a bitter pill to swallow, knowing the headphones don’t have the same features – such as Bluetooth multipoint connectivity and spatial audio – as their rivals. I love how the ontrac cans look and sound, but a few more bells and whistles would have helped justify the price a little more.

Still, I predict people will flock to these headphones as they have to Dyson’s haircare tools. While you might not associate Dyson with audio gear, I think you’re more likely to after the launch of the Dyson ontrac.

Want more recommendations? Check out our review of the best wireless headphones

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