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Wine in a can has come a long way – it’s time to give it another chance
For a long time, canned wine has been seen as something to scoff at. Convenient, sure, but more often than not a saccharine swill of undisclosed origin, only ever to be drunk in moments of desperation, like festivals or from dodgy airport kiosks.
Fast-forward two years and – thanks to the work of genre-defying winemakers – canned wine has moved from fad to a bona fide beverage category. The UK’s canned wine market is now worth more than £3.6m, having increased more than 125 per cent in the year to August 2019.
Read more: 10 best wine coolers for keeping your drinks perfectly chilled
Testament to their millennial-minded branding, market leaders like Babe and Hun are reaching an entirely different demographic from traditional winemakers. And, for consumers to whom the old-school wine world seems exclusive and stuffy, cans are a more accessible way to discover what you like – and what you don’t.
The pros of canned wine are clear: portability is a huge draw, plus, with a summer spent picnicking in the park on the horizon, cans offer a safer alternative to glass, which is often prohibited in public spaces.
The environmental benefits of cans over their bottled competitors should be considered, too. Not only are cans almost infinitely recyclable but they also weigh less to transport, which cuts down on carbon emissions and reduces their overall carbon footprint.
Single-serve cans can also help to combat wine wastage. According to wine seller Laithwaites, the average British household throws away around two glasses of wine a week on average – the yearly equivalent of 17.3 bottles per household or 624 million bottles nationally (which is enough to fill 333 Olympic-size swimming pools – heaven forbid).
A 25cl can is ideal on evenings you fancy a glass, but can’t justify opening a whole bottle. And when wine aisles are becoming increasingly intimidating places to navigate, a £4 can presents less of a financial risk than a £14 bottle, which you then find isn’t to your taste.
While the canning process presents many difficulties for winemakers across the globe, it is also argued that young wines can be kept fresher by preventing unwanted oxidation. Plus you’ll never have to worry about it getting corked or overexposed to sunlight. Win, win.
Convinced to crack a can? Here are our favourite tipples to sip this season.
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We loved everything The Uncommon offered; an adventurous spirit, sustainable values and, most importantly, great tasting wine. It’s a little pricier than other options we sampled but we felt the price reflected the quality of the can. Their mixed packs would make the perfect gift for friends and long-overdue celebrations this summer.