The Independent's journalism is supported by our readers. When you purchase through links on our site, we may earn commission. Why trust us?
Holly Willoughby’s floral knit and mini skirt are from a high street brand: Here’s where to buy them
The ‘This Morning’ presenter’s #hwstyle pick for today features embroidery
Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’s This Morning outfits have become as much of a talking point as any of the stories featured on the show itself – and today is no exception.
In recent weeks, the presenter has been increasingly opting for #hwstyle picks from the high street, with one brand in particular cropping up time and again – & Other Stories.
It’s clear that the label is a firm favourite with Holly, as she has been spotted wearing everything from a spotted midi dress to a chunky cream jumper and a buttercup yellow blouse, all from the high street stalwart.
Today, she’s continued her & Other Stories spree with another spring-worthy ensemble we’re sure will be a hit with shoppers.
Taking a break from the recent floral dresses, Holly opted for a high-low approach, pairing a cream embroidered knit with a black belted mini skirt from the label, with a pair of buckled Mary Jane shoes from Parisian designer Maje.
Read more:
The presenter’s choice of a flat shoe might come as a surprise to some viewers, who are used to seeing her wear heeled court shoes. In her latest Instagram post sharing her outfit, Holly revealed that the reason she opted for flats is because she pulled her back during Tuesday’s show. “Back in flats today... god knows what I’ve done to myself... better today just being careful!” she wrote.
Due to the popularity of the presenter’s outfits, particularly those from the high street, key pieces often sell out fast in a phenomenon dubbed the “Holly effect”. So, if you want to recreate the look, you’ll need to be quick. Here’s how to get your hands on the jumper and skirt before they sell out.
You can trust our independent round-ups. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism across The Independent.
Where is Holly Willoughby’s outfit from and where can I buy it?
Holly Willoughby’s embroidered jumper today is from & Other Stories and costs £65. With a classic round neckline, stylish puff sleeves and feminine design, it’s the perfect transitional piece to add to your wardrobe – especially with all the outdoor socialising we’ll be doing in the coming months.
& Other Stories embroidered puff sleeve knit sweater: £65, Stories.com
The wool blend knit looks far more expensive than it is, featuring detailed pink floral embroidery and bobbles creating a diamond-shaped pattern.
& Other Stories belted mini skirt: £55, Stories.com
As per her usual styling, Holly paired the sweater with a black mini skirt from the same label. While inherently simple, it has a number of unique design elements including a textured woven fabric, square buckle belt and duo pockets on the front.
Maje black leather flat Mary Janes: Was £315, now £189, Maje.com
The look was finished with a pair of stylish flat shoes from high-end brand Maje. Known as Mary Janes, the style features double straps that are decorated with signature silver-tone buckles. This exact pair are currently in the sale with 40 per cent off but, sadly, they have sold out. Keep checking back to see if they come back in stock or check out this similar pair from Russell & Bromley (£195, Russellandbromley.com).
Does Holly Willoughby wear her own clothes on This Morning?
Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.
Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.
Who is Holly Willoughby’s stylist?
Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.
Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”
How does Holly Willoughby do her hair?
Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).
Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.
Where is Holly Willoughby from?
Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.