Holly Willoughby’s midi dress is from our favourite high street brand: Here’s where to buy it

The ‘This Morning’ presenter’s #hwstyle pick for today features a bold equestrian print

Holly’s gone for a Rixo and Hobbs combo today (Instagram @hollywilloughby/The Independent)

Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’s This Morning outfits have become as much of a talking point as any of the stories featured on the show itself.

Following a week of dreamy high street #hwstyle picks, from a Zara and & Other Stories ensemble to a mini dress from Nobody’s Child, last week, we’re glad to see Holly opting for another high street brand, albeit at the more expensive end of the spectrum.

Today’s outfit is a silk midi dress from Whistles, which features a stallion print (and reminds us of last week’s The Morning feature when the presenters got the giggles during a horse milk story).

While the brand is of course at the pricier end of the high street, this particular dress is made from 100 per cent silk – it’s an investment piece, rather than flash-in-the-pan trend.

Opting for her usual silhouette – an A-line, cinched in at the waist dress – she’s kept her accessories to a minimum to really let the outfit do the talking.

Read more:

• Love Holly Willoughby’s pink floral dress? It’s from the high street
• Shop Holly Willoughby’s & Other Stories midi skirt and Zara jumper

Due to the popularity of the presenter’s outfits, particularly those from the high street, key pieces often sell out fast in a phenomenon dubbed the “Holly effect”.

So, if you want to recreate the look, here’s how to get your hands on the dress before it sells out.

You can trust our independent product round-ups. We may earn commission from some of the retailers, but we never allow this to influence choices. This revenue helps us to fund journalism across The Independent.

Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly’s midi dress today is from Whistles and costs £249. We love the twist front design that looks as though it’ll cinch you in at the waist.

Thanks to its midi length and long sleeves, it provides the perfect level of smart casual – its elegant finish means it’s great for the office, dinner with friends or even special occasions.

Whistles stallion print silk dress: £249, Whistles.com

(Whistles)

Made from 100 per cent silk, this investment dress is likely to last you a lifetime.

Buy now

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist for This Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regular This Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.”

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her for This Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.