But this has started to change, with the online retailer expanding its fashion collections and recently starting to host big-name labels that are attracting five-star ratings across the site.
First, it launched Amazon Wardrobe, a service that allows you to “try before you buy” and order up to six items with no initial charge and delivery cost. Since then, the site has announced its new Local Label Hub for smaller fashion labels and independent brands – meaning its accessories catalogue is expected to grow further.
Though heavy weights Swarovski and Pandora are among the site’s bestsellers, Amazon has also been helping boost the profile of smaller labels including Pavoi and MiaBella.
From dainty bracelets to stacking rings for everyday wear or pendant necklaces to take you into the evening, here’s our pick of the most accessible and high-quality jewellery pieces to fill your online basket with.
You can trust our independent reviews. We may earn commission from some of the retailers, but we never allow this to influence selections, which are formed from real-world testing and expert advice. This revenue helps to fund journalism across The Independent.
This is our pick of Amazon’s bestselling jewellery for 2021:
Best overall – Rachel Jackson women’s sterling silver never complain/never explain spinning necklace: £122.95, Amazon.co.uk
Best for making a statement – Swarovski women’s symbolic evil eye pendant: £48.12, Amazon.co.uk
Best gift for someone – Swarovski women’s infinity heart bracelet: £49, Amazon.co.uk
Rachel Jackson women’s sterling silver never complain/never explain spinning necklace
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Best: Overall
A recent addition to Amazon’s catalogue, you can now shop Rachel Jackson’s personalised, designer jewellery collections that include initial pieces, birthstone necklaces and hoop earrings. A statement piece that will elevate the simplest of outfits, this Rachel Jackson necklace boasts quirky detailing with the words “never complain” on one side and “never explain” on the other – a quote synonymous with the always chic Kate Moss. The lightweight spinning pendant is reversible and measures 2cm with its striking shine owing to the 22 carat gold plated sterling silver.
A bestseller on the site, this pendant is part of Swarovski’s symbolic “evil eye” collection that promises to add a touch of mysticism to your look. The gold-toned chain is given detailing with encrusted blue gems while the blue, black and clear crystal eye motif is layered for a nice effect over rose gold-plated metal. A big, bold accessory that can add the final flourish to your outfit, we suggest pairing the necklace with a minimalist outfit to let it do all the talking.
Everyone remembers their first piece of fine jewellery and this rhodium-plated bracelet will make the perfect gift. The simple silver chain features nice detailing with an infinity motif and white crystal stoned heart. Lightweight to wear and a delicate way to dress up your arm, the infinity design is classic and timeless.
Racking up nearly 5,000 five-star ratings, this necklace from independent brand Pavoi doesn’t sacrifice any quality for its bargain price. The eye-catching swarovski crystal complete in a 14 karat gold plated setting refracts the light nicely and contrasts the dainty rose gold choker chain. Perfect for taking you from daytime to evening, the necklace works just as well as a layering piece as it does worn alone, while the simple clasp leaves plenty of room for adjustment.
Accessorize geo stacking ring set with recycled metal gold-tone
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Best: Budget buy
As part of Amazon’s expanding jewellery collection, you can now shop everything from gold hoop earrings to pendant necklaces from high street stalwart Accessorize on the site. A steal at just £8, this set boasts six chunky style rings that are designed for stacking. Gold toned and with a geo print theme, they’re lightweight to wear and understated – making them great for everyday use. The bonus? The set is from the label’s sustainable collection and crafted from recycled metal. The rings are only available in one size and all have a width of 2cm.
Another bestseller on Amazon, these simple yet refined hoops have amounted more than 5000 five-star ratings – and we can see why. Perfect for everyday wear, the Pavoi white gold earrings are plated in rhodium for a long-lasting finish that looks far more designer than its £13 price tag suggests, while the fastening mechanism make the earrings easy to put in and take out. Everyone needs a pair of simple hoops that can take you from day to evening and these fit the bill well.
An understated piece that’s perfect for everyday wear, this Thomas Sabo bracelet will fast become a staple. Working just as well worn alone as it does layered with other pieces, the design allows for you to attach your own charms for a personalised touch, while also boasting the brand’s engraved charm. The sterling silver bracelet comes in two sizes, small and medium, and fastens with a lobster clasp. Coming in a chic stripe box as part of the Charm Club collection, the bracelet would also make a lovely gift.
A quirky twist on the classic pendant style necklace, the Rachel Jackson piece is a simple way to style up any outfit. For those on a budget, the Pavoi white gold hoops will fast become a staple in your jewellery box, while the Accessorize stacking rings are a bargain and bang on trend.
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