The Independent's journalism is supported by our readers. When you purchase through links on our site, we may earn commission. Why trust us?
We got our hands on everything from the face pencil and miracle balm to lip tints and blush
Beauty brand Jones Road is still in its infancy, launching in the UK only last year. But it’s safe to say its founder has well and truly been around the beauty block.
Bobbi Brown – make-up artist, author and founder of famous namesake label – created the brand to deliver “no make-up, make-up” for all skin types, tones and ages. The whole collection has been made around Bobbi’s desire to create better “clean” beauty products, meaning the range is free of sulphates, phthalates, petrolatum, PEGs (polyethylene glycols), cyclic silicones and many more ingredients.
So far, she’s certainly been successful. With tens of thousands of five-star reviews on everything from the best-selling miracle balm to what the foundation – which caused quite the storm on TikTok last year – Jones Road products have impressed many a make-up lover, including us here at IndyBest.
Now the collection has grown quite considerably, with the addition of bronzer, mascara, eyeshadows and skincare, we’re starting to see more high-shimmer shades and a broader approach to beauty. So, in true IndyBest fashion, we had to test them all to see which products are worth putting in your baskets.
Keep reading below to see what our beauty expert has to say, and why they’re coining the sparkle wash “just wonderful”.
Being one of the first people to try Jones Road when it launched in the UK last year, we already knew which pieces of the collection we truly loved – miracle balm, shimmer face oil and cool gloss, to name but a few. So, of course, we grabbed onto all the new launches eagerly with both hands.
As most of the products have been designed to be applied easily with just the fingers – or a brush for powder products – this is what we did, smoothing the lotions and creams into the skin to see how they looked and felt. Keep reading below to see how they fared.
Clean beauty has been growing in popularity in recent years with more people becoming conscious of exactly what ingredients are in their beauty products. Essentially, clean beauty products are free from potentially harmful chemicals and have taken environmental and human health into consideration. Jones Road states that key potentially harmful chemicals such as phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, or BPA are never included in any of its formulas.
The brand’s products are currently available on the Jonesroadbeauty.com website for shoppers in the US, Canada and the UK, as well as at Liberty.
For anyone looking for a full-coverage make-up look, Jones Road probably isn’t for you. But, any “no make-up, make-up” lovers, or those just looking to brighten the skin and conceal any redness, dark patches or small scarring, will love this brand.
We’ve written up a full in-depth review of What The Foundation, to give it the full attention the internet-breaking product deserved. But, to quickly sum it up, it’s a tinted moisturiser-meets-foundation that hydrates and intensely nourishes the skin while lightly evening out skin tone and texture and is well worth the money.
The miracle balm, face pencil and shimmer oil will be staying in our tester’s make-up bag for a long time to come. While from the new releases, the oil stick, bronzer and mascara joined the long list of standouts. What we liked the most about the entire range was its ingredient list, which nourished the skin from the inside too.
Looking for more impactful make-up? Take a look at our guide to the best lipsticks