This is the highest-performing, longest-lasting pick from Eyeko
I first discovered Eyeko in a Selfridges beauty box back in 2013; I had to rifle through my Instagram archives to see how far back my love for the brand went, but I’d say a 10-plus year obsession is adequate loyalty for you to trust in me when I tell you that the brand’s lash alert mascara (£17, Lookfantastic.com) really is one of the best.
If there’s one thing I love, it’s when a brand knows its niche, be it Burger and Lobster selling just two dishes back in its OG days or Hailey Bieber launching her beauty brand, rhode, with a small yet potent three-product collection. Along the same vein, I respect Eyeko for its commitment to the upper face area with a collection of brow, lash and lid products focused on performance and staying power.
For me, the lash alert mascara is the highest-performing, longest-lasting pick among Eyeko’s offerings, and it’s the one I trust to see me through swims, sweaty gym sessions and everything in between. Keep reading for my in-depth review.
I didn’t do a specific testing period for this review as I’ve been using this mascara for years, so I’m very well-versed in how it performs. To show you how it applies, I brushed the product through bare, dry lashes, wiggling the spoolie to ensure an even coat across all sides of the lashes. I then ran the applicator across the tips of the lashes to give off the appearance of extra length, before lightly coating my bottom lashes to define the eye area. In my review, I’ll be covering how the formula feels on the lashes, its staying power, how it fares in the tube over an extended period, as well as the performance of the spoolie and how long the tube lasts.
This mascara is a real game changer if you’re someone with naturally flat lashes. Not only does it prevent you from scrubbing away at waterproof mascaras (which are naturally more lightweight being oil-based), but the feather-light formula has a stronghold. I love the quantity of product, the packaging and how the formula wears over an extended period – it doesn’t crumble – and I’ll most definitely be repurchasing. Here’s to another eight-plus months of use.
