Holly Willoughby’s yellow floral cardigan is just £19.99 from Zara

Love the presenter’s This Morning outfit today? Here’s where to shop it

Holly’s outfit today was selected for St David’s Day (Instagram @hollywilloughby/The Independent)

Whether you’re personally smitten by her style or not, there’s no denying that Holly Willoughby’sThis Morning outfits have now become as much of a talking point as any of the stories featured on the show itself – and today’s look is no exception.

Holly’s entire outfit today is from the high street – she’s chosen a cheery yellow floral knitted cardigan from Zara, tucked into a high-waisted black mini skirt from & Other Stories.

The colour palette of the cardi is a nod to St David’s Day, with the presenter also writing “Bore Da!”, which is Welsh for “good morning” in her outfit of the day caption to mark the occasion. “It’s officially the first day of spring... breathe!” she added to her seven million followers.

Read more: Where to buy Holly Willoughby’s £35 Nobody’s Child dress

Both Zara and & Other Stories are brands that Holly frequently wears on air – just last week she introduced us to a smocked cream shirt from & Other Stories that’s perfect for spring.

However, her buys today are even more affordable than most, with the cardigan coming in at less than £20. Here’s how to get your hands on both items while they’re still in stock.

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Where is Holly Willoughby’s outfit from and where can I buy it? 

Holly Willoughby’s yellow floral cardigan today is from Zara and costs just £19.99. With a classic round neckline, dainty button-down front and spring-ready pattern, it’s a lovely inexpensive piece to brighten up your wardrobe for the warmer months ahead.

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A post shared by Holly Willoughby (@hollywilloughby)

If yellow’s not your colour, it’s also available in an equally aesthetically-pleasing purple for the same purse-friendly price.

Jacquard knit cardigan: £19.99, Zara.com

(Zara)

Her skirt, meanwhile, appears to be & Other Stories’ structured high waisted mini skirt, which costs £55.

Structured high waisted mini skirt: £55, Stories.com

(& Other Stories)

Does Holly Willoughby wear her own clothes on This Morning?

Holly Willoughby has a stylist forThis Morning who works with her to compile her wardrobe, rather than wearing her own clothes.

Speaking to Red in 2020, she revealed that putting together an outfit “hasn’t always come naturally” – “for a long time, I was pretty clueless,” she admitted – and while her Instagram feed when she’s not working says otherwise, featuring an array of equally stylish ensembles in our books, this is likely why she looks to the expertise on the professionals on screen.  

Who is Holly Willoughby’s stylist?

Danielle Whiteman became Holly Willoughby’s regularThis Morning stylist towards the end of 2020, replacing Angie Smith – Danielle is a previous assistant of Angie’s, who is now based in Sydney and expecting her first child.

Angie is often credited with having engineered Holly’s transformation to national fashion icon in recent years: “Holly was open to new ideas,” she explained during an interview with YOU magazine. “The main thing I wanted to do was get her into more colour – so we tried everything on and went from there. I remember her saying, “I’ve had my kids. I just need to change it up.””

How does Holly Willoughby do her hair? 

Holly Willoughby’s hair stylist is Ciler Peksah, who works with her forThis Morning and Dancing on Ice, and seems to have well and truly mastered the ultimate wavy blonde bob. Previous products Ciler has said she’s used on the presenter’s hair for that signature swish include Batiste dry shampoo, T3 curling tongs and Aveda’s damage remedy daily hair repair (£26, Lookfantastic).

Holly is also a Garnier Nutrisse ambassador, and during lockdown shared a clip of herself dying her own hair using the Natural Baby Blonde shade from the range, if you want to achieve the same shade.  

Where is Holly Willoughby from?

Holly Willoughby is originally from Brighton, East Sussex, and attended Burgess Hill Girls school. She now lives in south west London with her husband Dan Baldwin and their three children, Belle, Harry and Chester.