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Do Color Wow’s haircare products really work? We found out

The brand has a product for every hair type and issue

Ellis Cochrane
Wednesday 31 July 2024 17:31 BST
Our tester exclusively used Color Wow products for the entirety of a month so as not to have any other products interfere with the testing process
Our tester exclusively used Color Wow products for the entirety of a month so as not to have any other products interfere with the testing process (The Independent )
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Color Wow has quickly become one of the most popular haircare brands in recent years after a number of its products went viral on social media. But do the products actually live up to the hype? We simply had to find out. This meant testing an array of products from the Color Wow range, from its signature dream coat anti-humidity hair spray to shampoos, conditioners and a range of different styling products all tasked with improving a number of hair concerns.

With more than 40 years of experience in the haircare industry and following her time at haircare brand John Frieda, where she just so happened to be the co-founder, Color Wow was originally founded in 2013 by Gail Federici. The original intention of the brand, as you might have inferred from its name, was to provide products tailored specifically to colour-treated hair. But it has since expanded into everything from frizz control and curls to damage repair and volume.

So, it’s no surprise that the brand has won more than 90 major beauty awards over the years, with dream coat alone responsible for 25 of those awards, leaving women and men the world over saying “wow”.

How we tested

We tested the range on frizz-prone, curly hair that has a tendency to become dry
We tested the range on frizz-prone, curly hair that has a tendency to become dry (Ellis Cochrane)

We exclusively used Color Wow products for the entirety of a month so as not to have any other products interfere with the testing process. Each individual product was used on its own to discern its own merits. For example, for the Color Wow money mist, we assessed how well it detangled, defrizzed and hydrated the hair, with it being tested on hair that was both air-dried and heat-styled.

With the dream coat anti-humidity hair spray, we tested how glossy and smooth it made the hair and whether or not it stayed frizz-free over several days and in different weather conditions such as humidity, rain and wind. Because of the formulation and the brand’s guidance, most of the Color Wow hair products were applied before the hair was blow-dried with tension and then straightened to test just how effective they were.

One product, the coco-motion lubricating conditioner, was assessed in terms of our natural curls and how it affected the bounce of each curl, how hydrated they were and if it had a visible impact on the amount of frizz as their hair dried naturally.  

To provide context, our tester has frizz-prone curly hair, which can become dehydrated and she lives in an area of the country with soft water.

Color Wow money mist

money mist colour wow review indybest
  • Best: Overall
  • Size: 50ml, 150ml
  • Why we love it
    • Suitable for all hair types
    • Serves a number of different functions
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Color Wow dream coat anti-humidity hair spray

Color Wow Indybest review dream coat anti-humidity hair spray
  • Best: For frizzy hair
  • Size : 50ml, 200ml, 500ml
  • Why we love it
    • Provides immediate results
    • Results can last for up to two weeks
    • Feels relatively weightless on the hair
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Color Wow Chris Appleton + Color Wow money masque

Color Wow IndyBest review Chris Appleton + Color Wow money masque
  • Best: Hair masks for all hair types
  • Sizes: 50ml, 215ml
  • Why we love it
    • Leaves hair looking and feeling silkier
    • A little goes a long way
    • Includes heat protection
  • Take note
    • One of the pricier hair masks on the market
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Color Wow dream filter for picture-perfect colour

Color Wow IndyBest review dream filter for picture-perfect colour
  • Best: For dull or brassy hair
  • Size: 50ml, 200ml and 470ml
  • Why we love it
    • A must-try if you have hard water
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Color Wow coco-motion lubricating conditioner

Color Wow IndyBest review coco-motion lubricating conditioner
  • Best: For wavy or curly hair
  • Size: 295ml
  • Why we love it
    • Feels incredibly nourishing
    • You don’t need a large amount to see and feel a difference
    • Also helped reduce frizz
  • Take note
    • It is not a leave-in product
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Color Wow color security shampoo

Color Wow IndyBest review color security shampoo
  • Best: For oily hair
  • Size: 75ml, 250ml, 946ml
  • Why we love it
    • Leaves the hair feeling squeaky clean
    • Sulfate-, silicone- and paraben-free
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Color Wow xtra large bombshell volumizer

Color Wow IndyBest review Xtra Large Bombshell Volumizer .
  • Best: For thin/fine hair
  • Size: 50ml, 195ml and 350ml
  • Why we love it
    • Gives you a salon-style blow dry at home
  • Take note
    • Works better when followed up with a hair dryer rather than allowing the hair to air dry
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Color Wow dream cocktail kale-infused leave-in treatment

Color Wow IndyBest review dream cocktail kale-infused leave-in treatment
  • Best: For damaged hair
  • Size: 200ml
  • Why we love it
    • Includes heat protection
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Color Wow dream cocktail coconut-infused leave-in treatment

Color Wow IndyBest review dream cocktail coconut-infused leave-in treatment
  • Best: For dry or dehydrated hair
  • Size: 200ml
  • Why we love it
    • It smells incredible
    • Made an immediate difference
    • Includes heat protection
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Color Wow root cover up

Color Wow IndyBest review root cover up
  • Best: For root cover up
  • Sizes: 1.9g
  • Why we love it
    • Water resistant when swimming or if you were to get caught in the rain
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The verdict: Color Wow hair products

Overall, we were thoroughly impressed by every Color Wow product that they tried. Not only is there something for every hair type and issue but we also appreciated the fact that while this is a more premium haircare brand, the inclusion of travel-sized versions of some of the most popular products in the range makes it much easier and more affordable to try out the products without having to commit to a full size or higher price.

Both the money mist and dream coat anti-humidity hair spray not only live up to the hype but exceed our expectations. Another five-star product was the coco-motion lubricating conditioner, which simply should be a must in any curl routine.

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