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Aldi’s ‘impressive’ bond-building hair treatment is back – and it’s only £3.99

The sell-out product is back in stores now

Eva Waite-Taylor
eCommerce editor
Monday 12 August 2024 13:15 BST
If you’re looking for a new treatment to give your lacklustre locks a boost, this is it
If you’re looking for a new treatment to give your lacklustre locks a boost, this is it (The Independent)

When it comes to haircare and, more importantly, bond-building products, there are few brands that can beat Olaplex. But, owing to its success, there’s yet another contender in the market: Aldi. Yes, of course, the budget-friendly supermarket created an affordable alternative in 2022, and it’s back once again.

The thing with Olaplex is it claims to have developed the “perfect formula for restoring damaged hair”, in the form of a patented bond builder (which goes by the name of bis-aminopropyl diglycol dimaleate). It essentially works by attaching itself to the broken bonds of your hair and repairing it from the inside out.

As for Aldi’s sell-out collection, it doesn’t seem to have quite the same scientific backing. According to the brand, each product has been formulated with a range of powerful ingredients, some of which are also included within Olaplex’s products – but more on that later.

As an avid user, and fan, of Olaplex, I put Aldi’s popular bonded haircare range to the test, to see if the £3.99 products really do live up to the claims.

I looked at the formula and ingredient list and gave my locks the full treatment, to see if the affordable collection could provide the level of TLC I was after.

How I tested

Aldi’s pre-wash treatment has a creamy texture
Aldi’s pre-wash treatment has a creamy texture (Eva Waite-Taylor)

To help inform your decision of whether to buy Aldi’s £3.99 treatment or not, I put it to the test, giving my hair some serious TLC. Before that, though, I scrutinised Aldi’s pre-wash treatment, assessing the thickness of the formula and the ingredients list, while looking at how easy it was to apply, too. I paid close attention to the results and considered how well the pre-wash treatment worked, whether it made my hair feel weighed down and greasy or more manageable. For context, I have long, thick, wavy hair.

Lacura bonded pre-wash treatment

aldi-olaplex-no3-dupe-hair-indybest (1).png
  • Why we love it
    • Affordable
    • Sulphate-free
    • Nourishing
  • Take note
    • Makes hair feel squeaky clean

First things first, this at-home treatment has been designed, it seems, to provide a more affordable alternative to Olaplex’s no.3. If Aldi’s pre-wash treatment can do the same thing, then, of course, you need to know about it.

The ingredient lists are strikingly similar. First up, you’ll find propylene glycol, which softens hair and makes it easier to comb. Then there’s polyquaternium-37, which acts as an antistatic. Finally, panthenol, which works to strengthen hair, retain moisture and improve the texture of damaged hair.

Aldi’s pre-wash treatment is silicone-free, which is particularly impressive because silicone is commonly used in cheaper haircare products. The ingredient gives the appearance of looking shinier but, in actual fact, prevents moisture from penetrating into the root.

What Aldi’s haircare product lacks, though, is bis-aminopropyl diglycol dimaleate, which is the patent bond-builder technology Olaplex relies on for its products. It’s this that repairs the hair from the inside out.

As for the formula, the pre-wash treatment is thick and has a creamier texture than Olaplex’s almost gel-like no.3, which has a slightly shinier appearance. Aldi’s treatment does have a strong fragrance – and, while we’d have preferred something a little more subtle, for £3.99, we can’t complain.

It’s been designed to be used up to three times a week, depending on how damaged your hair is, and the brand states you must apply it to damp, unwashed hair and leave it on for 10 minutes. Owing to the thickness of my locks, I found I needed to be generous with the amount of product I used, so, I used up a bottle quite quickly (I’m glad it’s so affordable).

When I washed off the treatment, I noticed my hair felt squeaky clean, which would suggest too much moisture had been stripped, which, of course, isn’t ideal for a haircare treatment. That being said, my ends did feel very soft after using the treatment. After a couple of uses, the results were impressive – my hair felt smoother and shinier.

The treatment sold out when it first launched in 2022 – and, as with all of Aldi’s Specialbuys, it’s an in-store-only affair. I’d certainly recommend keeping an eye out for it in your local Aldi supermarket and, if you do spot it, I’d suggest stocking up.

  1.  £3 from Aldi.co.uk
Prices may vary
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The verdict: Aldi’s bonded haircare range

To say I was sceptical about how well Aldi’s bonded haircare could perform would be an understatement, and the pre-wash treatment had a lot to live up to. However, it left my hair feeling silky smooth, and, for just £3.99, it’s certainly worth trying if you see it in your local Aldi supermarket.

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