Aldi’s viral £14.99 hair dryer is back – and it looks just like the Dyson supersonic
The tool is more than £300 cheaper than Dyson’s
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Your support makes all the difference.Brilliant for beauty products on a budget, Aldi’s middle aisle is the place to be, whether you’re after a £2.99 Charlotte Tilbury alternative or body sprays to rival Sol de Janerio’s cult scents.
Now, returning for 2025, Aldi’s sell-out ionic hair dryer is back in stock. While we haven’t tried the tool, and can’t speak to its hair-drying prowess, it boasts a striking resemblance to Dyson’s supersonic hair dryer.
The Dyson dryer scored top marks in our tried and tested guide, with our reviewer describing it as an “absolute game changer”. It really has become a cult beauty tool, so it’s hardly a surprise that Aldi launched an affordable alternative, costing just £14.99.
After selling out last year, the tool is back in four fresh colourways, with the mint green and purple hues a riff on Dyson’s new nural hair dryer. If previous drops are anything to go by, this is bound to fly off the shelves now that it’s returned, so here’s everything you need to know about Aldi’s Visage ionic hairdryer.
Visage ionic hairdryer: £14.99, Aldi.co.uk
Touted for offering salon-worthy results, Aldi’s ionic hair dryer is said to use concentrated airflow in order to efficiently dry your strands. Much like the Dyson supersonic, it comes with a choice of three heat settings and two speed settings, while there’s a cool shot button to prevent heat damage.
You can also use this cool shot to hold your hair in place once you’ve styled it and, while the hair dryer doesn’t come with as many attachments as Dyson’s version, it does feature both a concentrator and a diffuser. The model is corded and is available in a choice of colours, including mint green and coral, black and gold, purple and coral, or pink and mint green.
If you want to get your hands on the ionic hair dryer, the tool is available in-store from Sunday 26 January. So make your way to your local Aldi store then.
Looking for more Aldi must-haves? These are the latest Specialbuys to have on your radar