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10 best Sephora own-brand products, from make-up to skincare

From concealer to creams, these are the UK’s favourite finds from the French beauty retailer

Lauren Cunningham
Tuesday 25 April 2023 13:27 BST
Bargain beauty buys for every occasion
Bargain beauty buys for every occasion (Lauren Cunningham/iStock/The Independent)
Our Top Picks

Sephora’s arrival in the UK is no longer new news. With a swanky store opening serenaded by the Sugababes, countless ads and a whole lot of media attention, any beauty buff is sure to be up to date.

But alongside the shiny new stalls, website and host of new-to-Britain brands, Sephora’s own-label picks are not to be missed.

Reaching out to Sephora for answers on what is actually selling, the retailer shared with us its own-brand bestsellers, so, of course, we tried them out to see what all the fuss was about.

If you’re new to the retailer and don’t quite know where to start, let this be an introductory guide to what’s on offer. Even better, each item comes with the bonus of having an own-brand price tag, meaning everything falls within an £18 budget.

Covering everything from lipstick and concealer to face masks and foundation, we’ve rounded up the products Sephora fans are buying, to test them out for ourselves, so we can give you our verdict.

How we tested

We tested a selection of the bestselling own-brand products

Sephora sent us a big box of products that would be any beauty lover’s dream. Diving in head-first, we got to work lacquering on the lipstick, scrubbing our scalp and slathering on the serum to see exactly why these products are selling so well.

The best Sephora own-brand products for 2023 are:

  • Best Sephora foundation – Sephora Collection best skin ever foundation: £17.99, Sephora.co.uk
  • Best Sephora lipstick – Sephora Collection rogue is not my name lipstick: £11.85, Sephora.co.uk
  • Best Sephora facial serum – Sephora Collection ultra glow and strengthening serum: £19.90, Sephora.co.uk
  • Best Sephora concealer – Sephora Collection best skin ever concealer: £14.99, Sephora.co.uk
  • Best Sephora eye cream – Sephora Collection brightening eye cream: £14.99, Sephora.co.uk

Sephora Collection best skin ever foundation

Sephora Collection best skin ever foundation.png
  • Best: Sephora foundation
  • Type: Make-up
  • Shade tested: 20N
  • Shades available: 48
  • Key ingredients: Algae extracts and hyaluronic acid
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Sephora Collection all-day hydrator moisturising face cream

Sephora Collection all-day hydrator moisturising face cream.png
  • Best: Sephora moisturiser
  • Type: Skincare
  • Shade tested: N/A
  • Number of shades available: N/A
  • Key ingredients: Hyaluronic acid and vitamin E
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Sephora Collection prebiotic face mask

Sephora Collection prebiotic face mask.png
  • Best: Sephora face mask
  • Type: Skincare
  • Shade tested: N/A
  • Number of shades available: N/A
  • Key ingredients: Glycerin and sweet almond seed extract
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Sephora Collection rogue is not my name lipstick

Sephora Collection rogue is not my name lipstick.png
  • Best: Sephora lipstick
  • Type: Make-up
  • Shade tested: 16 fierce fire
  • Number of shades available: 20
  • Key ingredients: Ceramides and plant oils
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Sephora Collection ultra glow and strengthening serum

Sephora Collection ultra glow and strengthening serum.png
  • Best: Sephora face serum
  • Type: Skincare
  • Shade tested: N/A
  • Number of shades available: N/A
  • Key ingredients: Vitamins C and E
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Sephora Collection cleansing scalp scrub

Sephora Collection cleansing scalp scrub.png
  • Best: Sephora scalp scrub
  • Type: Hair care
  • Shade tested: N/A
  • Number of shades available: N/A
  • Key ingredients: Salt and apple cider vinegar
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Sephora Collection best skin ever concealer

Sephora Collection best skin ever concealer.png
  • Best: Sephora concealer
  • Type: Make-up
  • Shade tested: T20
  • Number of shades available: 26
  • Key ingredients: Algae extracts and hyaluronic acid
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Sephora Collection cherry lip mask

Sephora Collection cherry lip mask.png
  • Best: Sephora lip mask
  • Type: Skincare
  • Shade tested: N/A
  • Number of shades available: N/A
  • Key ingredients: Glycerin and bitter cherry fruit extract
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Sephora Collection brightening eye cream

Sephora Collection brightening eye cream.png
  • Best: Sephora eye cream
  • Type: Skincare
  • Shade tested: N/A
  • Number of shades available: N/A
  • Key ingredients: Hyaluronic acid and caffeine
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Sephora Collection cream lip stain matte liquid lipstick

Sephora Collection cream lip stain matte liquid lipstick.png
  • Best: Sephora liquid lipstick
  • Type: Make-up
  • Shade tested: 01 classic red
  • Number of shades available: 45
  • Key ingredients: Beeswax
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The verdict: Sephora own-brand products

We have to say, we’re impressed. Looking at both make-up and skincare, it’s little surprise Sephora’s own label is selling so well.

The Sephora Collection rogue is not my name lipstick stuck out as a real must-have for a low-cost, long-lasting lipstick. While the Sephora Collection ultra glow and strengthening serum certainly provides a much-needed morning pick-me-up, and the Sephora Collection best skin ever foundation has found its way into our make-up bags for when we want a more flawless-looking face.

While the own label isn’t quite as low-cost as some of our other favourite beauty retailers (Boots and Superdrug, here’s looking at you), compared with some big-name brands, there’s still a pretty big price difference. So, if you’re looking to cut costs, taking a look at Sephora’s own offering is sure to help.

Want more inspiration? Here’s what to buy from Sephora, according to a beauty editor

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