The Aldi Christmas advert has arrived – this is the Kevin the carrot merch you can buy
While there’s no Beth Swede, you can take your pick of a range of tree decorations and plush toys
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Your support makes all the difference.Nothing quite signals the start of the festive season like all our favourite stores dropping their much-anticipated Christmas TV adverts – including none other than Aldi.
For its 2022 offering, the supermarket is paying homage to the classic film Home Alone. The advert sees the welcome return of the Kevin the carrot character, who is left behind at home by his family after missing their flight to Paris for the holidays.
Seen at home watching football, Kevin is then disturbed by an “intruder”. Mirroring the 1990 movie, he devises a series of ingenious plans to ward them off. Laying traps around the house, a dramatic finale culminates in a festive surprise (spoiler: the intruder turns out to be Santa) before Kevin is reunited with his family in time for Christmas Day.
Home Alone isn’t the supermarket’s only cultural nod this year, Aldi also paid tribute to the famous 1998 Nike World Cup advert, depicting a lemon-shaped Ronaldi, Messy and Beth Swede all appearing in veggie form alongside Kevin the carrot in the airport.
Just like John Lewis, Aldi has launched a bunch of merchandise to coincide with the advert’s release – from plush toys of Kevin and his carrot family to kids’ pajamas that are perfect for Christmas morning. Read on for how you can get your hands on the new collection.
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Aldi football stars: £15.95, Aldi.co.uk
Perfect for young football fans, this plush-toy bundle includes MmmBap, Marrowdonna, Ronaldi, Roy Bean and Messy – as seen in Aldi’s Christmas advert. Sadly there is no plush toy for Beth Swede, but we hope to see one in the future. Whether you buy all five for £15.95 or individually for £3.99 each, they’re perfect for getting in the festive spirit.
Aldi Kevin and friends: £11.95, Aldi.co.uk
Also available in a bundle, for £11.95 (or individually for £3.99 each), you can pick up Kevin the carrot with his best buddies, mouse and tortoise, as plush toys. Sure to delight little ones this Christmas, the cuddly mini toys will bring the advert to life.
Aldi Katie and kids: £7.95, Aldi.co.uk
Make sure the whole family sticks together this Christmas by picking up the bundle of Katie and the carrot kids: Jasper, Chantenay and Baby. Or get Kevin and Kate individually for £3.99 and all the kids for £3.99.
Aldi tree plush: £2.99, Aldi.co.uk
This year, for the first time ever, you can bring the advert to life by shopping tree decorations based on the Kevin the carrot world. From the football stars in veggie form to the carrot family, the tree plushes are priced at £2.99 each.
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Find out more about Aldi’s Christmas offering in our supermarket festive food guide