The Independent's journalism is supported by our readers. When you purchase through links on our site, we may earn commission. Why trust us?

Liberty’s beauty advent calendar is finally here – but does it live up to the hype?

Worth more than £1,200, the Christmas countdown is packed with full-size products

Eva Waite-Taylor
Wednesday 04 September 2024 09:27 BST
Liberty was the original retailer to launch a multi-brand beauty advent calendar
Liberty was the original retailer to launch a multi-brand beauty advent calendar (Liberty/iStock/The Independent)

Celebrating 10 years since the retailer’s inaugural beauty advent calendar, Liberty’s Christmas countdown is set to be a magical one. The luxury department store’s annual 25-day delight has become one of its fastest-selling products, with its offering improving every year.

While the likes of Lookfantastic, Cult Beauty, Harrods and SpaceNK continue to bowl us over with their offerings, Liberty’s remains at the top of most people’s wishlists. As someone who has been covering advent calendars for years, I can confidently say that Liberty’s calendar never fails to impress.

For 2024, the festive offering is worth more than £1,200 (£200 more than 2023’s advent calendar) and is jam-packed with 28 products, 18 of which are full-size, spanning fragrances, haircare and skincare. Much like last year, there’s a golden ticket worth £1,000 hidden within five of the advent calendars (fingers crossed you’re one of the lucky winners).

To see if this year’s Liberty advent calendar is worth the hype (and your money), I got my hands on it ahead of the release.

How I tested

The design stays true to the iconic Liberty advent calendar look
The design stays true to the iconic Liberty advent calendar look (Eva Waite-Taylor)

As with all beauty advent calendar reviews, I considered packaging (is it festive enough to evoke the true Christmas spirit?), the products included (is there plenty of variation across beauty categories?), and, of course, the price. Owing to it being high value, I wanted to make sure this luxe offering was really worth splashing the cash.

Liberty beauty advent calendar 2024

liberty-beauty-advent-calendar-2024-review-indybest (1).png
  • Worth: £1,500
  • Number of days: 25
  • Number of products: 28 (18 full-size)
  • Advent calendar highlights: Lisa Eldridge liquid lurex eyeshadow, Surratt artistique blush, Skin Rocks moisturiser, Dr Sebagh rose de vie serum, La Mer the lip volumiser
  • Available: Now
  • Why we love it
    • Great selection of skincare
    • More make-up products than last year
    • The two candles included smell divine
  • Take note
    • Would’ve liked to have seen greater variety in the brands included

As ever, Liberty has kept to tradition with its design – the front displays a striking festive illustration of the iconic London store (the Christmas tree hanging out of a London cab is one of my favourite aspects). The doors open to reveal 25 individually numbered drawers, which are in keeping with last year’s colour scheme of dark purple and gold.

In terms of what’s inside, it’s tricky to know where I should start. As you’d expect from something as luxe and reputable as Liberty’s calendar, it contains some of the most coveted products, as well as a seriously impressive range of full-size treats (18, to be precise). If you want to avoid spoilers and keep the contents a surprise, I’d recommend scrolling to the verdict. If you love a sneak peek, however, your Christmas wish will be answered, because I’m here to serve.

Much like last year’s advent calendar, the first drawer you open reveals a new scent from LBRTY (£45, Libertylondon.com), Liberty’s own perfume brand. With a woody dry-down, the warming perfume is perfect for use in the lead-up to the big day and beyond. While Liberty claims it’s full size, I’d argue the 8ml bottle is certainly more travel size. This isn’t the only fragrance in the calendar, though (there are four others, in fact), so you won’t feel short-changed. Day seven, for example, reveals a travel-sized 10ml bottle of Bibbi Parfum the other room (£225 for 100ml, Libertylondon.com), which has spicy undertones. I’ll leave the other perfumes as a surprise.

Of course, skincare aficionados are in safe hands here. Some of my favourite brands – such as Paula’s Choice, Augustinus Bader and Sunday Riley – are included. One of the standout products is the Paula’s Choice skin perfecting liquid exfoliant (£35 for the full-size version, Libertylondon.com) – the brand’s most gentle AHAs – which worked wonders on my congested skin, and I’m sure it’s made my complexion look brighter. The only downside is it’s a travel-size version, so certainly one to repurchase if you love it.

Another skincare highlight was the full-size Dr Sebagh rose de vie serum (£132, Libertylondon.com), which you’ll uncover on day two. Despite feeling slightly oily on the skin, it’s by no means sticky and worked to soothe and hydrate dry patches. There’s no doubt I’ll be thankful for this come the deep, dark winter months when my skin is suffering from the cold weather.

Similarly, the MZ Skin soothe and smooth hyaluronic brightening eye complex (£110, Libertylondon.com) promises to brighten dark circles in just 30 days – while I’ve not tested the product long enough to confirm that, what I can say is it certainly feels as though it’s working hard. With an initial cooling effect, the thick formula certainly moisturises the under-eye area.

Where haircare is concerned, there are four products to unbox. On day four, you’ll get a travel-size bottle of Ouai detox shampoo deluxe (£28 for full size, Libertylondon.com), which I enjoyed using. However, I can’t help but feel Liberty missed the mark by not also including a travel-size version of the conditioner. That being said, the other products did make up for this.

I was excited to try the Davines oi milk (£27.75, Libertylondon.com) after trying the brand’s shampoo in Liberty’s advent calendar last year. The formula is a leave-in treatment that reduces frizz – I’ve used it straight after washing and noticed my locks looking less Hagrid-like.

I was also pleased to unbox Hair by Sam McKnight’s deeper love intense treatment mask (£48, Libertylondon.com) on day 18. It featured in IndyBest’s review of the best hair masks, with the tester noting an “impressive reduction in the appearance of split ends”, and I experienced similar results.

Last year’s advent calendar was lacking make-up products, and there’s certainly been an improvement in that department for 2024. Day nine, for example, features two products – Trish McEvoy’s intense gel liner in black (£22, Libertylondon.com) and Surratt’s artistique blush (£30, Libertylondon.com), which is a highlight pigmented powdered blush that will certainly add a pop of colour to a make-up look during the festive season and beyond.

Back to top

The verdict: Liberty beauty advent calendar

As the original beauty advent calendar founder, it’s hardly a surprise that Liberty’s offering is one of the best. The contents cover everything from skincare, haircare and make-up to candles and fragrances. It does serve as an excellent way to sample some of the best brands in the business, but I would’ve liked to have seen greater variety in the brands chosen between last year’s and this year’s. That being said, each gift has been carefully selected. It will always be a standout calendar, and, if you have £260 to spend, I have no doubt the lucky recipient – be that you or a loved one – will enjoy this Christmas countdown. It certainly lives up to the hype.

Buy now

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in