The Independent's journalism is supported by our readers. When you purchase through links on our site, we may earn commission. Why trust us?
These are the best electric toothbrush deals I’m expecting this Black Friday
I’ve started rounding up big savings on top-rated brushes and replacement heads from Oral-B and Philips
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Among the most sought-after items on Black Friday, electric toothbrushes see some of the biggest price cuts. I’ve been covering the Black Friday sales for years, and I’m expecting to see discounts on top-rated brushes from Oral-B and Philips, as well cheap replacement brush heads, teeth-whitening kits and water flossers.
The event doesn’t officially start until 29 November, but Black Friday deals arrive earlier and earlier every year. Many retailers are already dropping prices, including Very, Argos, Boots and John Lewis, so we’re already into the swing of things when it comes to great discounts.
Read more: Black Friday 2024 shopping guide
My main advice when shopping for electric toothbrush deals? Watch out for those misleading offers. You’ll often see deep discounts of 50 per cent or more on the most popular brushes, but those seemingly huge savings repeat like clockwork throughout the year.
As IndyBest’s long-suffering toothbrush expert (hey, we exist), I track the prices of electric toothbrushes all year round so I can filter out the fake bargains and bring you only the best electric toothbrush deals every Black Friday.
Keep scrolling for everything you need to know about the sale, plus some of the best electric toothbrush I’ve already found ahead of Black Friday.
Read More: Black Friday 2024 live updates
What are the best electric toothbrush deals to shop now?
Want to upgrade your old brush today? Here are the best electric toothbrush deals to pick up right now.
Oral-B Pro 3 electric toothbrush: Was £100, now £46.95, Amazon.co.uk
We rated the Oral-B Pro 3 the best electric toothbrush in our round-up, thanks to its low price and effective cleaning power. The brush is noisier than the premium iO range but cleans just as well, according to our tester. “This budget-friendly electric toothbrush might lack the bells and whistles of its pricier iO siblings, but the oscillating head still delivers a reliably thorough clean.”
Spotlight Oral Care sonic pro: Was £149.95, now £89.97, Spotlightoralcare.com
Spotlight Oral Care toothbrushes are made using dentist-developed technology, and come with four speed settings that provide up to 50,000 reps per minute. The micro point tongue cleaner ensures excellent oral hygiene, and one of the best parts about this powerful toothbrush is the battery life – which can last up to 70 days. With 35 per cent off, this set is complete with a travel case and three replacement heads, along with a magnetic click charger and charging cable.
Philips Sonicare diamondclean 9000: Was £319.99, now £169, Amazon.co.uk
This toothbrush is designed with polishing bristles, which Philips claims remove up to 100 per cent more stains, for visibly whiter teeth in just three days. Brimming with tech, it has built-in smart sensors that let you know when you’re brushing too hard, and can even send you a progress report in the Sonicare app, so you can see how your brushing has improved over time. It also has four brushing modes and three intensity settings.
Oral-B iO8 electric toothbrush: Was £449.99, now £169.99, Amazon.co.uk
The Oral-B iO8 electric toothbrush uses “artificial intelligence” to learn your brushing style and guides you while you brush, to make sure you don’t miss a spot. The six smart modes personalise your brushing, while the interactive colour display reminds you when the head needs replacing – if that wasn’t enough, it will also give you a cheery smile for a job well done.
Oral-B iO3: Was £160, now £69.98, Amazon.co.uk
Another star of our round-up of the best electric toothbrushes, the Oral-B iO3 is the cheapest brush in Oral-B’s premium iO range. That means you get the same great cleaning performance and quiet oscillating motor at the most expensive brushes Oral-B makes, but with fewer brushing modes, a shorter battery life, no LED screen and no gimmicky smart features. It’s down to £60 at Amazon.
Philips Sonicare replacement brush heads, pack of four: Was £54, now £26.99, Amazon.co.uk
Here’s a 44 per cent saving on a four-pack of Philips Sonicare toothbrush heads at Amazon, which works out at £6.75 a pop. These are compatible with all Philips Sonicare click-on handles, but the C3 head is specifically designed to have four times as much surface contact with your teeth, to better tackle plaque build-up.
Philips sonicare prestige electric toothbrush: Was £549.99, now £224.99, Boots.com
This is Philips’s most advanced brush, and the one I use every day. In my review of the Philips Sonicare 9900 prestige, I wrote: “If you don’t want to faff around with apps, the Sonicare 9900 is still smart enough without one. The brush drops down to a gentler brushing intensity for a brief moment, if it senses you’re putting too much pressure on your gums, so, over time, you gradually train yourself to do it correctly.” Our tested added: “This brush can also hit a chart-topping 62,000 vibrations per minute – more than any other brush we’ve tested – delivering a noticeably more intense clean versus cheaper brushes.”
When is Black Friday 2024 in the UK?
Black Friday falls on the Friday after Thanksgiving in the US. This year, that means the sale kicks off on Friday 29 November.
While it began as a one-day event, Black Friday is now more of a shopping season than a single day of deals. Most retailers will continue to offer deals through the weekend and conclude their sale on Cyber Monday (2 December).
What electric toothbrush deals can we expect to see this Black Friday?
Based on previous years, I can make some educated guesses. Amazon, Boots, Argos and Currys tend to offer some of the best discounts on big-name brands such as Oral-B and Philips.
Last year, I was finding up to 50 per cent off premium electric toothbrushes, including the Oral-B iO series. I’m expecting to see similar discounts this year on those models as well as the newer models released in 2024.
Why you can trust IndyBest to find the best electric toothbrush deals
Our team of IndyBest shopping experts have been reporting on the Black Friday sale for years. We constantly track the prices of the best and most popular electric toothbrushes to bring you only the discounts worth considering, while filtering out the deals that aren’t worth your time.
Voucher codes
For the latest offers on tech and more, try the link below:
Find out everything you need to know about Black Friday 2024, with our expert guide