WH Smith ups annual outlook amid travel trading boom

The group said like-for-like sales in its travel arm surged 18% higher in the 13 weeks to May 27, while its high street shops notched up a 3% rise.

Holly Williams
Wednesday 31 May 2023 09:17 BST
Retailer WH Smith has upped its full-year guidance again after sales jumped higher thanks to the ongoing bounce-back in travel.
Retailer WH Smith has upped its full-year guidance again after sales jumped higher thanks to the ongoing bounce-back in travel. (PA Wire)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Retailer WH Smith has upped its full-year guidance again after sales jumped higher thanks to the ongoing bounce-back in travel.

The group said like-for-like sales in its travel arm surged 18% higher in the 13 weeks to May 27, while its high street shops notched up a 3% rise.

Total group-wide revenues raced 23% higher across both businesses, with like-for-like sales up 14%.

WH Smith said its expectations for the full year have “modestly improved” since its update last month, when it also upped its guidance.

WH Smith said: “The group is in a good position as we approach the peak summer trading period.

“Trading is strong across all three travel divisions, and we are very well positioned to capitalise on the substantial growth drivers across our markets.

“Since our announcement on April 20, our expectations for the full financial year have modestly improved.”

Shares in the firm lifted 2% in morning trading on Wednesday.

The firm is enjoying a boom in trading across its stores based at sites including airports and railway stations thanks to the recovery in travel worldwide.

Its has earmarked more than 130 new travel shops to open, with 70 new sites secured since the start of its financial year.

The group said recently that its growing travel arm is set to represent over 70% of all revenues by the end of the year, as well as 85% of its profits.

It is expanding particularly quickly across North America, where total revenues rose 26% in the recent quarter.

In the UK, travel sales rose 24%, but revenue growth in rail station sites was held back by recent strike action, up 10% against 26% in airports and 33% in hospitals.

The update comes after the retailer revealed in March it was hit by a cyber attack, with hackers accessing some workers’ data.

WH Smith said names, addresses, national insurance numbers and dates of birth of current and former UK staff may have been among the data breached, but its websites and customer accounts were unaffected.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in