Primark festive sales rise after warm autumn weather hit

The retailer said it was not yet seeing disruption from the Red Sea shipping attacks.

Holly Williams
Tuesday 23 January 2024 08:03 GMT
The owner of budget fashion chain Primark has posted a rise in sales over its Christmas quarter (Danny Lawson/PA)
The owner of budget fashion chain Primark has posted a rise in sales over its Christmas quarter (Danny Lawson/PA) (PA Wire)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

The owner of budget fashion chain Primark posted a rise in sales over its Christmas quarter as higher prices helped it overcome a hit from warm autumn weather.

Associated British Foods (AB Foods) said Primark sales grew 2.1% on a like-for-like basis in the 16 weeks to January 6, with total revenues at the retailer up 7.9%.

In the UK, comparable store sales rose by 3.8% as it said strong growth in the run-up to Christmas helped offset a knock from unusually warm autumn weather at the start of the quarter.

The group said the Primark sales rise was driven by higher average selling prices as well as strong demand for Christmas ranges and lines such as its collection designed in collaboration with singer Rita Ora.

We continue to monitor the situation in the Red Sea but at this stage we do not expect any significant disruption to our supply chain

AB Foods statement

It said it did not expect “significant disruption” from the Red Sea shipping attacks, despite many rivals flagging worries over stock delays and cost hikes.

AB Foods said: “We continue to monitor the situation in the Red Sea but at this stage we do not expect any significant disruption to our supply chain.”

It said improvements in profitability across the Primark business “should insulate us well against potential additional costs of supply due to the disruption in the Red Sea should they arise”.

The group cheered a record UK market share over the three months to December 10, at 7.1%, according to recent Kantar data.

Trading elsewhere in Europe was more patchy for the retailer as like-for-like sales edged up 1.3%, with sales in some countries impacted by local economic woes and strong trading from a year ago.

It said new store openings helped boost its performance in the US, where total sales rose 45%.

The wider group – which also runs large grocery, ingredients and agriculture operations – is on track for “a year of meaningful progress” in profitability, according to AB Foods.

Overall group-wide revenues lifted 5.4% to £6.9 billion in the first quarter to January 6.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in