Pre-Christmas weekend could be busiest of year after tough trading period

The British Retail Consortium says retailers are pinning their hopes on a ‘strong final flourish’ to consumers’ gift buying.

Matthew Cooper
Saturday 23 December 2023 18:12 GMT
Shoppers walk along New Street in Birmingham, ahead of Christmas Day on Monday (Jacob King/PA)
Shoppers walk along New Street in Birmingham, ahead of Christmas Day on Monday (Jacob King/PA) (PA Wire)

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The country’s retailers are hoping to shake off several months of tough trading, with this weekend expected to be possibly the busiest period of 2023 so far.

As shoppers hit the stores on Saturday, a spokesperson for the British Retail Consortium said: “It’s been a rough few months for retailers, with shopper footfall and retail sales becalmed as the elevated cost of living and higher mortgages have taken a toll on consumer spending.

“However, our expectation is that this weekend will be particularly busy on Britain’s high streets, possibly the busiest trading weekend of the year, with a strong focus on shopping for last-minute gifts.

“Many households appear to have left their Christmas shopping until later this year, and stores are pinning their hopes on a strong final flourish to pre-Christmas trading as it’s when they earn the revenues which tide them over the leaner months of the new year.”

The trade association’s spokesperson added: “Despite the weak economic outlook, households will be keen to make Christmas special for friends and family.

“This weekend will be particularly important for food-related shopping, providing a last chance for households to pick up all the trimmings for their Christmas dinner.”

Figures from retail analysts MRI Software showed that last weekend – dubbed “Panic Weekend” – saw week-on-week retail footfall up by 6.5% across all destination types.

MRI, which is predicting a 16.9% week-on-week rise this weekend, is expected to release updated data on Sunday.

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