Fintech firm Mode backtracks after Boots and Ocado deny partnership

The London-listed firm saw shares plunge on Friday after reversing on an announcement made the previous day.

Henry Saker-Clark
Friday 19 November 2021 12:36 GMT
Boots and Ocado have both denied any involvement with Mode (Matt Crossick/PA)
Boots and Ocado have both denied any involvement with Mode (Matt Crossick/PA) (PA Wire)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

Fintech company Mode has backtracked on an announcement detailing a partnership with a raft of major retailers including Boots and Ocado after they denied any involvement with the business.

The company has also now been warned it could face legal action over its initial claims.

London-listed Mode, which was founded by entrepreneur Jonathan Rowland, announced on Thursday that Boots and Ocado were among 40 retailers set to participate in its bitcoin cashback product.

We are reviewing our position with our legal team

Boots spokeswoman

Shares in Mode lifted by 15% after the update about the service which allows customers to use the digital currency for online purchases.

However, late on Thursday, Ocado, Boots and DIY retailer Homebase all denied involvement in the scheme despite being named.

In a new statement on Friday morning, Mode reaffirmed that it will launch the bitcoin cashback product next year with more than 40 retailers.

However, it added that “certain specific brands” referenced who had approved Mode to be used through intermediary affiliate platforms have “since withdrawn”.

Mr Rowland, who is chairman of the business, also tweeted to say he is “comfortable” with the announcement and that “some brands don’t want to be associated with crypto”.

However, Boots and Ocado have confirmed to the PA news agency that they have both never had a direct partnership with Mode.

A Boots spokeswoman said: “We are reviewing our position with our legal team, so will not comment further at this stage.”

An Ocado spokesman said: “Ocado has never had any affiliation with Mode, or any involvements with their announcement from November 18.”

Mode shares plunged by 14.9% to 34.05p on Friday morning.

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in