Tech fans get first taste of Apple’s Vision Pro as headset comes to UK

The ‘spatial computing’ device starts at £3,499 and is controlled by the user’s eyes, hands and voice

Piers Mucklejohn
Friday 12 July 2024 13:42 BST
The Vision Pro is a wearable computer that overlaps apps and other content on top of the real world
The Vision Pro is a wearable computer that overlaps apps and other content on top of the real world (PA)

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Louise Thomas

Louise Thomas

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Apple’s Vision Pro headset, which blends the real world with digital content in front of the wearer’s eyes, has gone on sale in the UK for the first time.

The “spatial computing” device – which is in essence a wearable computer that overlaps apps and other content on top of the real world – starts at £3,499 and is controlled by the user’s eyes, hands and voice.

A small queue of seven eager fans waited outside Apple’s flagship Regent Street store in London on Friday morning as enthusiasts across the country got a taste of the first-of-its-kind device.

Liam Nicholson, 27, was first in line as the doors of Apple’s Regent Street store opened at 8am
Liam Nicholson, 27, was first in line as the doors of Apple’s Regent Street store opened at 8am (PA)

Liam Nicholson, 27, who was first in line as the doors opened at 8am, said trying out the tech was a “really good experience” and thought it was worth the money.

He said: “I think some stuff, like Mac Virtual Display and the work side of things, I’m really excited about. So I think it will really help with that.

“Also some of the media consumption stuff is an exciting part as well – so like movies, things like that. And then the gaming side.”

The Vision Pro offers more than 1,000 apps specifically made for the device and a catalogue of some 250 compatible games.

Rumi Onoda, 50, said trying out the device left her ‘speechless’
Rumi Onoda, 50, said trying out the device left her ‘speechless’ (PA)

Rumi Onoda, 50, was the first person to purchase the headset from the Regent Street store. She said it felt “immersive” and left her “speechless”.

“I feel like I’m in a sci-fi film,” she added.

Customers who booked in advance had the opportunity to test the Vision Pro for free in store with the assistance of Apple staff, who helped them adjust to using finger gestures and eye movements to alter the environment around them.

The headset features built-in speakers and attaches using an adjustable headband, while a wire leads from the device to a battery pack which sits in the user’s pocket, enabling the user to move around while wearing it.

The headset was first released in the US earlier this year
The headset was first released in the US earlier this year (PA)

It was first released in the US early in the year before arriving in mainland China, Hong Kong, Japan and Singapore at the end of June, and is a major new product line for the technology giant – its first venture into mixed reality headsets.

Apple has highlighted the device’s potential as a personal large-screen cinema or as a gallery for looking through photos and videos.

However, virtual, mixed or augmented reality headsets are still to truly catch on with the general public, and industry experts have said Apple’s first move into the space is not guaranteed to change that.

Ivan, 28, said he did not think the headset was “gimmicky”.

Selina Khuu, 39, from London, was one of the first customers to enter Apple’s flagship store in Regent Street
Selina Khuu, 39, from London, was one of the first customers to enter Apple’s flagship store in Regent Street (PA)

“I’m pretty sure it will have a positive impact,” he said.

“It’s basically making things mobile once again, so you can do stuff on the work that you usually spend a lot of time doing.”

He said the technology felt like “having a home cinema without the need of buying the whole package”.

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