Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

The X Factor 2016 ratings hit a 10-year low as 6.8m viewers tune in for first episode

Number will likely go up with consolidation viewing

Jack Shepherd
Sunday 28 August 2016 10:44 BST
Comments
Sharon Osbourne and Nicole Scherzinger are back, but the high ratings are not
Sharon Osbourne and Nicole Scherzinger are back, but the high ratings are not (ITV Thames/Syco Entertainment)

Your support helps us to tell the story

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.

At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.

The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.

Your support makes all the difference.

ITV may have brought back Sharon Osbourne, Nicole Scherzinger, Louis Walsh, and Dermot O’Leary for The X Factor, but that wasn’t enough to bring back viewers.

The broadcaster revealed that 6.8 million viewers tuned in for the series’ first episode, down 800,000 from last year’s opener (7.65 million), and the lowest launch since 2005 (6.6 million). Numbers peaked at 7.5 million, less than the average last year.

As noted in ITV’s release, this number will likely increase with consolidation viewing; last year’s launch episode “added 2 million viewers through seven day catch up, watched back through a TV set”.

Meanwhile, The Xtra FactorThe X Factor’s spin-off show – was watched by 809,000 people, the second most-watched digital channel programme of the day, behind only Hull v Manchester United on BT Sport.

The X Factor was still the biggest show of the night, with 34 per cent of TV watchers tuning in to watch the auditions. Only BBC One’s special Casualty episode came close, 5.1 million tuning into medical drama series.

The opening auditions have already been hit by ‘fix’ allegations after viewers noted how contestant Ryan Lawrie was a signed artist who previously played to thousands of fans at Wembley Stadium.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in