Netflix gets new logo, users mourn loss of the nice red one
New look branded 'ugly' on Twitter
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.Netflix has undergone a redesign across all platforms with a new red-on-white logo that is making users "uncomfortable".
The streaming service's old logo was a thing of great beauty, its drop shadow font sprawling out across an expanse of red, but this is 2014 and if you're a brand that means its time to simplify your logo as much as possible and strip all character from it.
The new look didn't go down well with users, provoking heaps of 'first world problem' tweets like "The red netflix logo with the white background makes me uncomfortable" and "Netflix logo just went changing on me I wasn't ready for this", along with comparisons to the Dexter logo.
The logo was rolled out across iPhone, iPad, Apple TV, desktop and more over the past week, along with a few other design tweaks.
If you think this response is pedantic, then check out Google's recent logo change, which was so subtle it's incredible anyone picked up on it.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments