ITV viewers outraged by advert showing squirrel ‘humping’ Lynx Africa can
The Advertising Standards Authority received 155 complaints
Your support helps us to tell the story
From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or producing our latest documentary, 'The A Word', which shines a light on the American women fighting for reproductive rights, we know how important it is to parse out the facts from the messaging.
At such a critical moment in US history, we need reporters on the ground. Your donation allows us to keep sending journalists to speak to both sides of the story.
The Independent is trusted by Americans across the entire political spectrum. And unlike many other quality news outlets, we choose not to lock Americans out of our reporting and analysis with paywalls. We believe quality journalism should be available to everyone, paid for by those who can afford it.
Your support makes all the difference.A Lynx advert which shows a squirrel “humping” a can of deodorant sparked outrage among ITV viewers after it was shown before the watershed.
The 60-second advert, which celebrates the 25th anniversary of Lynx Africa, follows teenagers using the product throughout the 1990s, 2000s and 2010s, ending with a bizarre clip of a squirrel simulating sext with a can of Lynx Africa.
More than 150 people complained to the Advert Standards Authority about the advert after it aired at around 8:45pm on Saturday night during Britain’s Got Talent, calling it “offensive” and “inappropriately scheduled”, and “unsuitable for children”.
“We had 155 complaints about the Lynx TV ad featuring a squirrel behaving amorously with a deodorant can,” the ASA told Metro.co.uk, adding: “No decision has been made on whether there are grounds for an investigation.”
Viewers took to Twitter on Saturday night to voice their anger about the advert, with one user writing: “We are watching this as a family, can I ask why the inappropriate ad for Lynx with a squirrel getting it on with a deodorant can before the watershed? Complaint logged.”
Meanwhile, another complained: “Did anyone else see the squirrel dry humping the lynx deodorant can on the ad break?”
However, one mum saw the funny side, tweeting: “Child No 5 watching #bgt and saw the @lynx advert. Mum, mum the squirrel is dancing with deodorant!”
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments