‘CAN YOU DM ME’: Lord Sugar mocked after urging Graham Norton to feature him on BBC chat show
Sugar’s followers are picking holes in a tweet he sent to Norton
Your support helps us to tell the story
This election is still a dead heat, according to most polls. In a fight with such wafer-thin margins, we need reporters on the ground talking to the people Trump and Harris are courting. Your support allows us to keep sending journalists to the story.
The Independent is trusted by 27 million Americans from across the entire political spectrum every month. Unlike many other quality news outlets, we choose not to lock you out of our reporting and analysis with paywalls. But quality journalism must still be paid for.
Help us keep bring these critical stories to light. Your support makes all the difference.
Lord Alan Sugar is being sent up after sending a tweet urging Graham Norton to book him as a guest on his BBC One chat show.
The business tycoon tweeted the message on Monday (10 January), telling the host: “It’s been ages since I’ve been on your show.”
Sugar told Norton it was “about time” he gave his series The Apprentice “a boost after so long”.
He claimed that the new series, which launched on Thursday (6 January), was “breaking all records with viewing figures”.
Sugar added: “I’m in Miami and can Zoom in anytime. You might find me a bit boring but I’ve got some good anecdotes. CAN YOU DM ME.”
Shortly after sharing the post, Sugar became the subject of mockery in the comments section, with many sharing their own direct requests to Norton.
Others believed that, as opposed to wanting Norton to celebrate The Apprentice’s high viewing figures, the businessman was actually making a plea to help promote the series.
“Breaking viewing records but needs a boost come on Lord , one of your apprentices could have done a better job in seeking promo,” one person responded.
“Why does it need a boost if it’s breaking viewing figure records?” another asked.
“Clearly not breaking record if you’re having to resort to begging for publicity,” one person asked, with many others branding the message “desperate”.
However, there was a contingent of fans who praised Sugar for his honesty.
One Twitter user wrote: “I actually like @Lord_Sugar’s tweet it’s real it’s down to earth with none of the usual BS that other celebs might do to get on a tv show to sell there products…”
Watch Apple TV+ free for 7 days
New subscribers only. £8.99/mo. after free trial. Plan auto-renews until cancelled
Watch Apple TV+ free for 7 days
New subscribers only. £8.99/mo. after free trial. Plan auto-renews until cancelled
The Apprentice continues Thursday (13 January) at 9pm on BBC One. Read our interview with last week’s fired candidate, in which he called out Sugar’s new aide Tim Campbell, here.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments